Wednesday, 24 April 2019

Always unsure how much to charge for general business and marketing consulting. - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 06:13AM
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Is it a bad idea to give away 100k ebooks from the start? Any other concerns except that those 100k people might be only ones who are interested? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 05:33AM
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Convention Party Ideas? Help! - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 02:48AM
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How Can You Get Better eCommerce Customer Service - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 02:28AM
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How long does it take to make an efficient sales and demand forecast for a company based on its sales transaction data? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 02:28AM
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URGENT Need help on deciding to drop a client - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 02:28AM
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A Marketing Student presented with excellent opportunity to revamp a company’s Instagram account - any advice on which direction to go in? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 02:28AM
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Tuesday, 23 April 2019

How advanced would you consider this project ... - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 12:03AM
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"Who is your favourite superhero and why?" - A question on my application for an SMM job - learn more here: https://t.co/j2cExRDbGO #marketing


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April 24, 2019 at 12:03AM
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Analytical Marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 08:48PM
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Communication strategy for nonprofit cultural centre - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 07:23PM
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Is it bad practice to create a new Google Analytics account when updating website? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 07:23PM
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In your opinion, What are the most important topics, concepts or strategies in digital marketing that every modern marketer/smb owner should know to kill it these days? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 06:18PM
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What kind of questions should be asked to learn more about marketing roles? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 03:53PM
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Program for EDM - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 03:33PM
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How can I create a digital marketing strategy for my company? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 03:33PM
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Track Website Referrals from PDF? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 02:53PM
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Market research question - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 02:08PM
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Tweets not showing up under hashtags on Twitter? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 01:04PM
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How To Apply Brand Consistency Into Your Website Design https://t.co/jNgOKvVbL5


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April 23, 2019 at 12:38PM
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How To Apply Brand Consistency Into Your Website Design

It is not possible for a brand to exist fully offline in today’s era of the 21st century. Yes, a business can operate offline like a restaurant or a grocery store, but even these categories of commerce need an online venue such as a website. Why? Because if you’re not online then people searching for companies which operate in your area, E.G., website design, will enter keywords relevant to your business on search engines. For example, brand identity design Dubai. So, if you don’t have a website, social media page, or even a social media channel, it’s unlikely that your online or semi-online business will be discovered by new customers.

But even though social media’s popularity has made pages and channels a necessity for firms, the website of a business should be still be given the utmost priority. This is because when people visit your website, they are in a way, visiting your company offline and reviewing your products from the shelves. Case studies show that 88% of website viewers will not re-evaluate a website if their initial experience was negative. Though these statistics seem to overwhelming for the layman, it maximises the vitality of design in developing websites.

Finally, you have decided to launch your start-up business. You have purchased a domain, illustrated a catchy commercial tagline, and designed the layout of the website outlining who you are and what you sell. Now it’s time to focus on how to retain the customers’ attention and keep them coming back for more, I.E., enhance consumer loyalty in the long run. This ultimately leads to developing a website with persistency brand-wise. Why is this necessary? Because a brand is not just a name like Google or Amazon though the title of your company definitely falls under the term, brand. It is not a slogan like Amazon’s And you’re done but a tagline is a subcategory of brand, and it is not just a memorable logo like that of Apple’s, though again this piece of art is a part of the brand as well.

A brand is a narrative which connects your firm with your customer base. If the design of your website correlates with this tale then your business will be a seen as more credible and relevant. This is the reason why mixing brand persistency with design is crucial for companies, as it makes the firm more famous amongst its buyers.

Typography, colouring, layout, etc., all complement the design of your website. But if these sections are overemphasized, coloured wrongly, or the wrong fonts are finalised, then brand consistency will not be built properly. And you’ll lose customers instead of gaining new followers.

You are in luck as we have listed a few suggestions below which will help you make the best out of the correlation between brand consistency and website design.

Situate your logo at the correct angle

A firm’s logo is like a book’s cover—the content shouldn’t be judged by the design, but it usually is. Both sensitivity and professionalism make up the design of the world’s most recognisable logos. But equally important is where your logo will be situated on your website.

Be clear and concise on where your logo will be situated. One suggestion is placing it on the top left as most of the languages used across the globe are read from left to right. Thus, by situating the logo on the top left, it will be the first piece of information that enters the minds of your consumers.

Of course, you could opt for something new and place your logo anywhere else rather than the top left segment. This is particularly true if the brand itself is experimental in nature. Uniqueness is a crucial aspect, but legibility should also be considered. Firms which combine both the afore-mentioned points will come out with the most useful logo placement strategy in the long run.

Persistency is key

Just like the word consistency in brand consistency, it is suggested that all elements of a website’s design correlate persistently with each other. This is because people will associate the beautiful design of your website, the easy-to-use interface of your company’s site, etc., with the comprehensive performance of your business.

In alternative terms, how you present your business on the web reflects how your company is viewed off the internet. And if visitors to your site like your online portal then they might even take a chance at your offline venues as well.

Use proper colouring schemes

Notice that majority of the famous company’s logos, such as Google and McDonald’s, use logos which comprise of primary colours. You should opt to utilise the same strategy. This is because primary colours are the most easiest for viewers to identify with. But the colouring strategy should not be applied solely to your logo. Each colour also emits a particular essence. E.G., the blue coloured layout adopted by both Facebook and Twitter is known to put visitors as ease as blue is associated with a calming sensation. So, by choosing the right colouring scheme for your typography (headlines, article content, etc.), backdrop images, and overall layout, visitors will become captivated by the beautiful and colourful design of your website.

White space should not be overlooked

The need to fill up every crevice of the website’s layout is tempting, but doing so might backfire on the designing strategy. So, by integrating white space into your design plan, customer retention as well as rates of comprehension would go up by 20%.

Fonts should be simple

Typography should be given as much significance as the colouring scheme on your website. Although, there are thousands of font designs available for usage, utilising a variety of them might turn off visitors from reading the content on your company’s website. Simply choose one or two fonts that most accurately define your company’s mission statement. Whichever type of fonts you end up choosing (serif, sans-serif, etc.) remember that the most crucial element of picking typography is that the fonts need to be decipherable to the readers.

The post How To Apply Brand Consistency Into Your Website Design appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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THINKING OUT LOUD: IG might remove # if likes per photo + # if followers. Thoughts? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 12:04PM
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Cost per acquisition... should it grow over time? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 12:04PM
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I created r/BenefitMarketing. If you have a company and no budget for marketing or absolutely no clue about it, you can create a post and ask for free marketing. If you are a marketer in need of experience and social proof for your resume you can then message them to work to…


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April 23, 2019 at 10:44AM
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IG Follower Funnel vs Visit Profile Ad? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 09:34AM
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Point of Purchase Marketing & Advertising - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 08:43AM
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How much is online marketing boosted by learning web development ? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 08:43AM
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Data Driven Marketing in Traditional Markets - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 05:33AM
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Launching an updated/new website - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 05:33AM
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So I'm using Slideshare for some of my work and I've noticed that the option to embed YouTube videos in the SlideShare presentations is now gone. Have you guys experienced the same? Any workarounds? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 05:33AM
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How would an Instagram profile look like that is all about SUNSHINE ☀️ ? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 03:48AM
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What are your go-to websites for keeping up with the latest marketing news, techniques, technologies, etc.? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 03:48AM
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Trick to isolate (sniper) ad targets ton Facebook that went viral on r/marketing four years ago still possible, and some implications - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 02:48AM
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Helping friend with SEO using WP and Yoast - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 02:28AM
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How get I lead in my Agency? TheMediaCat - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 02:28AM
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Monday, 22 April 2019

Career strategy: in-house vs. agency - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 12:04AM
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LinkedIn Marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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April 23, 2019 at 12:04AM
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Struggling With Facebook Leads' Short Attention Span - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 09:58PM
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Is majoring in marketing even worth it? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 09:58PM
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How does GA attribute sales to multi-session customers? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 08:48PM
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CRM for a Live. Work. Play community - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 08:48PM
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Kickstarter ads, direct to campaign or landing page? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 07:58PM
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The best course that will make you rich from amazon affiliate - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 07:58PM
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Growth Hack - Help! - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 07:23PM
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“Quickstarter” PPC campaign to landing page or Kickstarter campaign? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 07:23PM
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Calling all consultants - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 06:18PM
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work or study? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 06:18PM
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How to sell a standardised fancy marketing report? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 04:43PM
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Recommendations? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 04:18PM
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Do I need to be jack of all trades to get into the industry? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 03:33PM
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Restaurant Marketing: What to do with a decent (~$1000) budget? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 02:09PM
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Working for a NSFW artist?! - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 02:09PM
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Advice to a New Director of Marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 12:24PM
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What's more important, the company you work for or your individual role? - learn more here: https://t.co/j2cExRDbGO #marketing


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April 22, 2019 at 12:05PM
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55 Must-Use Newsletter Topics https://t.co/5Q7VikTGwz


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April 22, 2019 at 11:28AM
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55 Must-Use Newsletter Topics

If you’ve built an email list, the next thing to do is prepare and send your newsletters. From informational pieces about your business to fun photos of your recent public event, there are many newsletter topics to choose from.  

Email Newsletter Facts

Before diving into newsletter topics you can use for your business, let’s review a few interesting email newsletter facts:

  • Email is the 3rd most influential source of information for B2B customers. What was 1st and 2nd? Colleague recommends and industry-specific thought leaders.
  • When it comes to revenue generation, 59% of B2B marketers say email is their most effective channel.
  • Tuesday is the best day of the week to send an email.
  • Tailoring content to segmented users on your email list as allowed some marketers to achieve a 760% increase in email revenue.
  • One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer (Forrester Research “North American Technographics Survey”, 2014).

With email newsletters, you can feel confident that your message doesn’t get lost. If you think about it, if someone offered you their email to send them a newsletter, you have exclusive access to their personal space. In between email messages from mom and updates from colleagues, could be your email newsletter just waiting to be opened.

So, to ensure that your next newsletter captures the interests of your subscribers, here are some ideas to get you inspired.

Newsletter Topics You Can Use

  1. Information blog posts that offer advice, support, and value to your email list;
  2. Invitation to an upcoming event, tradeshow, workshop, or festival which you are hosting, participating, attending, or sponsoring;
  3. Featured articles and blog posts from guest authors and influencers;
  4. Ask readers to take a survey or poll in exchange for a coupon or discount;
  5. Share FAQs about your products, services, or business;
  6. Send a product or service demo;
  7. Celebrate a milestone, anniversary, or special event at your business (this could be a team member’s birthday or the business itself);
  8. Feature a list of helpful, insider tips or DIY info related to your products, services, or industry;
  9. Send access to the podcast provided by your business;
  10. Make a summary statement about the donations or charitable organizations you support and share a story as to why;
  11. Use customer testimonials, feedback, and mentions;
  12. Provide an annual report, company summary, or message from the CEO that captures the success, growth, and impact of your business;
  13. Create a roundup of your most popular products, blog posts, videos, infographics, and any other content over the past month or year;
  14. Share industry-related content (i.e. articles, videos, infographics, etc.) that you came across;
  15. Send a gift guide during special holidays;
  16. Write stories about new employees and team members at your business;
  17. Mention an upcoming offer, promotion, sale, or early bird discount;
  18. Tell your company’s story;
  19. Give your list a behind-the-scenes glimpse of your business and customers (i.e. send photos);
  20. Feature any awards you won or achievement your attempting to win.
  21. Share the apps and tools you find useful;
  22. Send a curated list of customer photos — use photos where customers are happy, using or purchasing from your business, or an event they recently attended;
  23. Invite readers to signup to a customer loyalty or rewards program;
  24. Showcase a contest or exclusive giveaway;
  25. Announce the winner of your content or giveaway;
  26. Feature all the times you were mentioned in the press or other news outlets;
  27. Give them a sneak peek of upcoming products, services, or features;
  28. Invite them to go to an upcoming live stream or webinar you’re hosting;
  29. Make an announcement about a new product or service you just released;
  30. Release relevant and weird statistics, studies, or surveys about your business;
  31. Send a new Pinterest board you created;
  32. Discuss breaking trends or news related to your industry;
  33. Announce your newly redesigned website or blog;
  34. Send a list of do’s and don’ts about your industry;
  35. Send reminders to save-the-date for upcoming deadlines, registrations date, and so on;
  36. Create holiday newsletters with featured content and relevant material;
  37. Share a review you wrote online;
  38. Share a review written about your business;
  39. Comment on local news or political affairs that affect your community or business;
  40. Send your latest or most popular Instagram posts for the month;
  41. Share free resources, such as a white paper or downloadable guide;
  42. Encourage your list to follow your business on the social media sites your business uses;
  43. Send motivational or funny quotes;
  44. Share information about a crowdfunding campaign you are running or supporting;
  45. Release information about a new strategic partnership or business you are working with;
  46. Send job information if there are any open positions at your business;
  47. Share videos and pictures of a recent challenge you participated in (such as the Ice Bucket Challenge) or encourage your list to participate in a new challenge;
  48. Create a Staff or Employee Picks for your products or services;
  49. Highlight your mobile app’s features and functionality;
  50. Feature an interview with a client, customer, employee, vendor, or another industry-related expert;
  51. Request readers to leave feedback on various local listings, Facebook pages, and other places your business engages with online;
  52. Feature best selling products over the past month or share a story of a recent product that sold-out and the craze that made it so popular;
  53. Seasonal greetings;
  54. Share customer support or service information;
  55. Send a spontaneous “Thank You” to your list using a fun GIF, video, or message.

Real Examples of Newsletters

  1. Harvard Business Review

Harvard Business Review sends a daily newsletter which contains the Management Tips of the Day. The content ranges from advice for executives, marketing teams, and other business tips to help a range of different situations.

The tips they introduce are always top quality and condensed versions of an already published article online. Below the tips, you can see they include links to featured products, advertisements, and best sellers.

 

  1. SerpStat

This newsletter from SerpStat offers a hack to create a content plan that outperforms the competition. They start by packing it full of value-focused content featuring their new FAQ section on the website. Below that, they invite readers to try a demo of the platform.

Later in the email, they include an invitation to join a webinar related to the topic of the newsletter. Then, they wrap it up with a few more articles from their blog and the signature. Very effective!

  1. MailJet

MailJet stays up to date with special occasions with this email newsletter dedicated to Mother’s day. They share an article with their list that helps them plan an email. Here’s the link to that post, in case you want to read it.

Below the article, they also include an informational video to educate their list about some key features of their industry. This is a simple approach to keeping people engaged and up-to-date with their service. 

The post 55 Must-Use Newsletter Topics appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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How to Retain Customers https://t.co/D8LzFqhrHa


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April 22, 2019 at 11:04AM
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How to Retain Customers

The best way to grow your business, revenue, and sales is to not lose your customers.

In 2017, Forbes published an article stating that $62 billion in business was lost due to poor customer service. For the average business, it was also reported that 10 to 25% of customers are lost every year.

Perhaps there are some new customers who replace the old, however, the potential for repeat business will have your business spending time and money attracting more.

In today’s post, let’s discuss how to retain customers.

Why is Customer Retention Important?

Customer retention is the activities and actions your business must take to increase the number of repeat customers as well as to increase the profitability of existing customers.

If left ignored, you may want to consider how much you are spending on customer attribution. Customer attribution includes all marketing, advertising, and other related costs used to attract and convert customers to your business.

Image Source

Even though customer acquisition is the fundamental approach to building your business, having an effective customer retention strategy is going to maximize your revenue over time.

Here are a few ideas to help you retain customers.

  1. Minimize Attrition

Many businesses spend significant time, effort, and money building the initial customer relationship. However, very few use that same time, effort, and money to measure or recognize how and when their customers become inactive.

If relationships are left unattended, customers may start to lose interest, consider competitors, and abandon your business altogether. If you can tap into the reasons why customers are leaving your business, you can focus on delivering longer customer experiences that drive long-term revenue gains.

  1. Implement Support Systems

You need a comprehensive support system. This could be a FAQs page, product manuals, educational video series, live chats on websites, and more. If your customers don’t have easy-to-access support whenever a problem arises or a question comes to mind, they’re probably going to get out.

Be sure to establish your support systems from the get-go. You should have a clear idea as to what the objections and questions your customer might have. These can be addressed in advance on your website.

Meanwhile, for spur-of-the-moment problems that occur unnoticed, set up a support plan that addresses the issue and responds as promptly as possible. In these circumstances, over-communicate that you’re going to get back to your customer to help them soon.

  1. Survey Your Customers

Tap into your customer base and figure out their thoughts and feelings for what you offer. Send them a survey to capture their feedback and identify at-risk customers before they leave.

As Philip Libin, CEO of Evernote, says:

“Complaints are great… they tell us where our product or overall experience is failing.”

Use the information from your survey to assign sales or support teams to follow up with those sending poor ratings. Send emails letting them know of coming updates, offer a promo code or discount, or send them a personalized note that lets them know you care.

If you see positive ratings in your survey, reach out to those customers too. Encourage them to join your VIP programs or offer them exclusive discounts.

Create surveys that are between 1 to 3 questions, ideally embedded in an email, to minimize customers from wasting time bouncing to different places to submit their forms.  

  1. Measure Lifetime Value

Do you know the average amount of money a customer will spend at your business? Customer lifetime values is a metric you can use to understand when, where, and why customers interact, engage, and spend with your business.

To calculate your lifetime value, take the average order total multiplied by the average number of purchases in a year multiplied by average retention in years.

This will give an average lifetime value of your customers based on real data. It offers you a data point you can use for customer segmentation, targeting customers to extend their lifetime, and strategies to implement promotional efforts.

  1. Create Unexpected Customer Perks

How can you surprise your customers with gifts and perks they didn’t see coming? If you want to build loyalty and delight, this is the way to do it.

For example, if you are a Sephora Beauty Insider, you can receive a free gift on your birthday. These customers get to choose between a skincare package, a beauty makeup bundle or, for those in the upper subscription levels, the choice of 250 bonus points.

When you are capturing your customer data, you can request their birthdays and implement this into a CRM program to automate the process of sending birthday surprises.

Other ideas to surprise your customers:

  • After a customer buys 3 pairs of shoes from their shop, send them a complimentary pair of funky, cool socks.
  • If a customer spends $500+ with your business, send them a hand-written note or a postcard from you or your sales team.

These types of unexpected displays of appreciation o a long way to build stronger customer relationships and positive customer experience while minimizing the rate of attrition.

Quick Tip: Hex built a thriving business by sending over 13,000 thank you letters to their customers. Try sending thank you and goodbye letters to your customers.

Conclusion

Keeping existing customers is a lot easier than attracting new customer to your business. By now, you should have some new ideas to improve your customer loyalty and to encourage soon-to-disappear customers to reengage with your products, services, and offers.

Customer retention is a critical component for the sustainability and profitability of your business. It helps keep you engaged with your customer base and provides you with raw data to extend customer lifetime value.

Focus on finding specific reasons why customers are leaving your business and use this as a starting point to improve relationships. You can social media marketing, advertisements, customer loyalty programs, and more to make a better customer experience for all.

Question: What customer retention strategies have you used that worked with your business?

The post How to Retain Customers appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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How to Drive Traffic to Your Website

If you want to increase your online sales, you must know how to drive traffic to your website. There are many ways to increase traffic to your website, and in today’s post, we’re going to look at XX of them.

Where to Start with Driving Traffic to Your Website

Let’s say you just finished published your website. It’s brand new, fresh out-of-the-box. The obvious thing to do now is to generate traffic to your website, but, you don’t know where to start.

Well, before you spend any time testing strategies to grow your traffic, you need to make sure your website is set up in a way that resonates with your audience. Here are a few articles curated for you to ensure your traffic achieves maximum conversions:

If you feel prepared to start driving traffic to your start and confident you’ll achieve conversions, let’s dive into the strategies to make it happen.

  1. Create Share-worthy Content

New websites rarely start acquiring thousands of viewers a day without any content. If you have a blog, focus on creating share-worthy content with a slight focus on going viral.

First, scan your industry. What are other websites blogging about? What are the trending topics in your niche? What are the pain points your customers want solved?

Then, start producing 500-word advice posts followed by in-depth 5000-word step-by-step guideposts that genuinely help people. People will notice, especially if you dedicate time and attention on quality content.

Quick Tip: Fill up your blog with valuable list posts and information articles such as Top 5 Ways to Do XYZ, or 17 Best Strategies for ABC.

  1. Capitalize on SEO

Search Engine Optimization (SEO) is a fundamental strategy to drive free traffic to your website from search engines like Google, Yahoo, and Bing.

A simple way to understand SEO is this: SEO is a measurable, repeatable process that sends signals to search engines telling them your pages are worth showing. The information you need to send these signals to search engines are:

  • Keywords. These are words and phrases people are using on search engines. Your posts and your pages should include them strategically without disrupting the quality of your content.
    Click here to learn about Keyword Research to Boost Sales and Traffic.
  • Metadata. This is the “behind-the-scenes” information that tells search engines about the content on your posts and pages. This includes titles, meta descriptions, image ALT, and more.
  • Site speed. Changes in Google’s algorithms are geared toward quality, fast-loading web pages.

SEO is a must-do if you want to drive more traffic to your website. While this post introduces you to the idea, you can find more information on creating SEO content here.

  1. Build An Email List

Are you using a lead magnet on your website? This is a strategic move to capture a visitor’s email and encourage them to return to your website down the road.

Add a sign up to your posts, use a pop-up after visitors stay 10-seconds or more, provide a newsletter with value-focused content. Then, consider using an email marketing platform like Klaviyo to send automated emails to bring your list back to your website.

  1. Guest Posting

This is a broad topic with quite a few tactics to experiment with. The first is to find related bloggers in your niche and reaching out to see if they’ll accept a guest post from you. There may be some trial and error in getting your pitch together and you should expect rejections or no replies at all. However, once you start building your connections and a network of guest posts, you can get significant links back to your website.

Alternatively, you can also try posting on websites like Medium or Quora. Both platforms have a large user base actively posting and engaging. With Quora, you can answer relevant questions in your post and include a link back to your website or specific pages. The more helpful you are, the more engagement you’ll have, and the more traffic you can drive to your website.

  1. Social Media

You should be familiar with all the popular social channels: Facebook, Instagram, Twitter, LinkedIn. These are active sources of traffic for your website.

However, the strategies you use here must go beyond sharing the content from your website to your social channel. It’s not enough to click share and expect traffic to come flooding to your website.

Instead, you have to be equally active in your efforts as the people engaging on these platforms. This means, you must participate in conversations. Reach out and connect with other pages, people, and influencers. Add comments and comment back.

Social media was designed for people to be social. And, being social requires interactions from both sides.

  1. Paid Advertisements

If you want to get traffic the fast way, pay for it.

You can use Facebook and Instagram ads to target specific audiences relevant to your website. Once you establish your budget and the creative content for the ads, you can run campaigns to drive traffic to your website.

Some businesses use paid ads not only to gain more traffic, but also to earn more profit. Depending on the ads being used, if it resonates with an audience you can expect to see reasonable results. Whereas other businesses spend hundreds to thousands on paid ads and get little to no return.

If you’d like to get some advice or help with your Facebook or Instagram marketing, get in touch.  

  1. Use Analytics

In all your efforts to drive traffic to your website, install an analytics program like Google Analytics. Use analytics to observe visitor behavior, traffic sources, and other key information to improve your efforts.

If you use Google’s keyword report, you can increase your website’s traffic by using the right keywords in your content. Focus on the top 10 keywords and continue to track performance in the coming months.

Finally, check to see which channels drive the most visitors to your website. Are you gaining the most traffic from organic search results? Social media platforms? Website backlinks? Find the areas where you are succeeding and develop new actions to further enhance the results.

Want to learn more about paid traffic and organic search? Give this a read!

The post How to Drive Traffic to Your Website appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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How to Create a Slogan

What is a slogan?

A slogan is a witty, punny, or memorable catchphrase that represents a product or company. Great slogans are crafted with care while communicating the benefits you want consumers to associate with your business.

 

Why You Need a Slogan

Slogans help to improve brand recall and make your brand stand out. Consider them an opportunity to make a lasting impression on your audience. It connects them with who you are, what you do, and what you intend to achieve. Powerful slogans can do the following:

  • Reveal product/service benefits
  • Connect with emotion
  • Offer a promise or commitment
  • Be funny
  • Create a strong memory of your brand

Take a look at FedEx’s slogan: “When it absolutely, positively has to be there overnight.”

Although this slogan is fairly long, it does a good job of being memorable. It tells you the benefit of choosing FedEx and makes a strong statement about their business: they’re fast and reliable.

Slogans like, “We deliver” doesn’t say anything meaningful and is too vague. Why would anyone choose a shipping service with that slogan when FedEx gets it there absolutely, positively overnight?

Slogan vs. Tagline

Slogans and taglines are often used interchangeably, however, they serve two completely different purposes.  Both identify a business, brand, product, or service for what they do. The difference is how it positions a company in their industry.

  • A slogan captures a company’s mission, strategy, and how they help their customers. Slogans tend to be longer than taglines.
  • A tagline is a catchy phrase that evokes emotion and imagery about your business or brand. Taglines are memorable and easily shareable.

Taglines are typically used with a company’s logo and published throughout advertisements. The ultimate goal is to drive more brand awareness. In contrast, slogans encompass a company’s core values and promises which can be used as a company grows and evolves.

You may not need both a slogan and a tagline. But as you develop your brand, you might find a new slogan or catchphrase to promote during a campaign.

Catchy Slogans Used Through Time

  1. iThink therefore iMac. 𑁋 Apple
  2. Reach out and touch someone. 𑁋 AT&T
  3. The Citi never sleeps. 𑁋 Citi Bank
  4. A diamond is forever. 𑁋 De Beers
  5. Shave Time. Shave Money. 𑁋 Dollar Shave Club
  6. The happiest place on Earth. 𑁋 Disneyland
  7. Buy it. Sell it. Love it. 𑁋 eBay
  8. Keeps going and going and going. 𑁋 Energizer
  9. We live to deliver. 𑁋 FedEx
  10. Imagination at work. 𑁋 General Electric
  11. Don’t be evil. 𑁋 Google
  12. Leave the driving to us. 𑁋 Greyhound
  13. Pleasure is the path to joy. 𑁋 HΣ“agen-Dazs
  14. American by birth. Rebel by choice. 𑁋 Harley Davidson
  15. Solutions for a small planet. 𑁋 IBM
  16. Born to perform. 𑁋 Jaguar
  17. Twist, Lick, Dunk. 𑁋 Oreo
  18. Because you’re worth it. 𑁋 L’OrΓ©al
  19. The relentless pursuit of perfection. 𑁋 Lexus
  20. Good to the last drop. 𑁋 Maxwell House
  21. I’m lovin’ it. 𑁋 McDonalds
  22. Got milk? 𑁋 National Milk Producers Board
  23. Just do it. 𑁋 Nike
  24. At the heart of the image. 𑁋 Nikon
  25. Live in your world. Play in ours. 𑁋 PlayStation
  26. I am what I am. 𑁋 Reebok
  27. Taste the rainbow. 𑁋 Skittles
  28. Obey your thirst. 𑁋 Sprite
  29. Eat fresh. 𑁋 Subway
  30. Outwit. Outlast. Out Play. 𑁋 Survivor TV series
  31. Be all that you can be. 𑁋 U.S. Army
  32. It’s everything you want to be. 𑁋 Visa
  33. Think small. 𑁋 Volkswagen

Tips to Create a Slogan

  • Use these 5-memory techniques.
  1. Rhyme: words that have the same sound.
    The best part of waking up is Folgers’ in a cup. 𑁋Folgers
  2. Alliteration: Words that start with the same letter.
    The daily diary of the American dream. 𑁋 Wall Street Journal
  3. Repetition: Uses a repeating word or concept.
    Have a break, have a KitKat. 𑁋 KitKat
  4. Reversal: phrases that include opposite meanings.
    Our food is fresh. Our customers are spoiled. 𑁋 FreshDirect
  5. Double-entendre: Words or phrases that are open to two interpretations, one of which is risquΓ©, sexual, or indecent.
    Pleasing people all over the world. 𑁋 Holiday Inn
  • Highlight a key benefit. The purpose of a slogan is to differentiate your product or brand from competitors. It should touch on the general mission of your business and express the unique benefits it offers to consumers. Slogans can be the first point of contact with potential buyers, so it is absolutely necessary to emphasize your business worth. Isolate and focus on one key area if your business and incorporate that into a slogan.
  • Keep it simple. A slogan is only effective if an audience can understand it. Focus on using short sentences and short words because you only have a few short seconds to capture your audience’s attention.
  • Be honest. Honesty is important and valued by consumers. If you can’t deliver a statement your business won’t uphold, don’t use it. Statements like, “the best” or “#1 at what we do” is difficult to prove and rarely believed. So, find a clever way to express your business perks.

Steps to Create a Slogan

Step 1: Assemble Your Team

Gather your team for a brainstorming session and find ideas that reflects what your business does and the message you want to achieve.

Step 2: Define Your Values

With your team, define or review the core values of your business. Use this as a starting point to find segments of your business to create your slogan.

Step 3: Focus Your Message

Find one key area of your business you want to focus on. What features or benefits can be emphasized to make your business stand out from the competition?

Step 4: Assemble Your Team

Gather your team for a brainstorming session and find ideas that reflect what your business does and the message you want to achieve.

Step 5: Write Your Slogan(s)

Start writing. Use all your ideas to create variations of words and phrases. Take a moment away from the writing and return to it with a fresh mind. Filter the slogans that resonate with your business and fine tune if necessary.

As you create your slogan, focus less on the “content” of the message and more on the “memorability” of it. Without memorability, your slogan is unlikely to accomplish much. That is the key to a strong online brand.

The post How to Create a Slogan appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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