Tuesday 31 July 2018

First Sale! - I have to send a Business Proposal template? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 01, 2018 at 12:40AM
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Looking for tips/examples for increasing phone lead generation over web leads - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 11:45PM
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You Must Experience in Digital Marketing At Least Once in Your Lifetime - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 10:55PM
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Lead Gen Idea/Question for Local Marketing Agencies & Freelancers - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 07:20PM
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Creating Ephemeral Content: Utilizing FOMO in Marketing https://t.co/uvyesKXzI8


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July 31, 2018 at 06:46PM
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Creating Ephemeral Content: Utilizing FOMO in Marketing

What started as safe space for younger millennials and Gen Z, ephemeral content has steadily become a powerful marketing tool that more and more brands are starting to utilize.

While allocating resources towards creating content that disappears the following day may have seemed counterintuitive a few years ago, there is no doubting the importance for marketers to be on the ephemeral content bandwagon.

This article is designed to give you the low down on ephemeral content, what it can do for you, how it worked for other brands, and how you can create your own.

First Off, What Is Ephemeral Content?

In case you’re not familiar with the term – it’s essentially short-lived content, those that generally disappear after 24 hours.

With the proliferation of users and brands posting Instagram and Facebook Stories, it seems crazy now that it’s been some eight years ago when Snapchat founded the format.

What used to be a safe space for the young to share content with each other (without it haunting them later or their parents being on the platform) now has 191 million daily active users (DAU).

And since adopting the feature in late 2016 (with parent company Facebook following suit a few months later), Instagram Stories now has 250 million DAU, according to Brafton. Facebook Stories, on the other hand, has 150 million DAU.

Why Is It So Popular?

Ephemeral content is touted as one of the top social media trends to watch out for this 2018. This is due to the fact that it presents a wide array of benefits for marketers across a wide umbrella of brands:

  • Realness

There are many elements that have led to people gravitating towards ephemeral content, but one thing that always comes up is the yearning for authenticity.

According to a Stackla report, 86 percent of people consider authenticity a crucial element when deciding which brands they like and support. And the way Stories (or Snaps) provide users with raw, behind-the-scenes, or live content make it exponentially more authentic than highly-curated posts.

  • FOMO

Fear of Missing Out also comes into play, particularly for influencers and brands. As noted by Mention, whether it’s a flash sale or a live look at an event, the fleeting nature of ephemeral content is a good motivator for people to actively seek it—or risk being left out of the fun.

  • YOLO   

From the end user’s perspective, because posts disappear out of public view the following day, people feel more comfortable posting ephemeral content. That way, they don’t have to worry about potentially embarrassing (and low production value) digital footprint.

Of course, there’s also the fact that Facebook and Instagram Stories are on top of the feeds, taking away the tedious task of scrolling down to consume content.  

Ephemeral Content Strategy Tips

  • Capture their attention quick

According to RedStagFulfillment.com, a lot can happen in the internet economy – with an average of $3.9 million spent online worldwide in a span of 60 seconds. In line with that, Facebook video ads are viewed for an average of less than three seconds; so you really need to make sure that you’re able to make enough of an impact in the first few seconds to catch and hold users’ attention.

Maybe it’s an offer they can’t refuse, content they can’t see anywhere else, or an enticing CTA. Whatever it is, you only have a few seconds to engage with your audience, so make the most out of it.

  • Tell a story

One strategy to ensure engagement is to tell a coherent story.

Most users decide to skip a story within a second, so if you want that span to last, you can post a series of stories that lead to one story, CTA, or messaging. Keep in mind that when you become too repetitive, users will quickly lose interest in your Story bubble.  

  • Tag away

Be it a hashtag, an event/store’s location, or an influencer, tagging these in your ephemeral content increases your reach. This way, users searching for a particular location or hashtag can see your posts even if they’re not following you.

  • Humanize your brand

It can be a teaser of a new product, an event, or a brief look at the people that work for you—whatever it is, there’s a way to humanize your brand with your ephemeral content.

You can show product demos with your design team using your products for daily chores; go Live showing people at your event having a blast; or do what NASA does and show your employees telling a story about why it is you do what you do.

Brands That Are Killing It With Ephemeral Content

  • Go Rogue!

Video: https://www.youtube.com/watch?time_continue=4&v=rPxfwd1qpJs

For Mission Impossible: Rogue Nation, Paramount Pictures created a campaign that featured self-destructing missions using Snapchat’s platform to highlight features of the Mission Impossible franchise. Essentially, fans were challenged via Snapchat to “Go Rogue” – giving them 24 hours to complete each mission. The top user-generated content were then showcased on the franchise’s social channels to encourage more participation.

As noted by Story Awards, the campaign resulted in 65 million total impressions. Not only were the content created by their audience, they got more exposure and engagement than they could’ve imagined.   

  • GQ

The men’s fashion and pop culture portal displays a great understanding of what their audience likes with their use of Stories. They regularly come up with content like “10 Best-Dressed Men of the Week,” or “5 Items to Add to Your Wardrobe This Summer,” designed to drive content to their website and promote sponsored products.

It’s a perfect example of how understanding your audience can guide you into what kind of ephemeral content to craft, and how that can play into your marketing strategy.

  • General Electric

Source: https://contently.com/wp-content/uploads/2018/06/instagram-stories-brands-ge.png

While they’re neither a fashion or travel brand, GE has done a great job of utilizing ephemeral content by taking their audience to product shoots, or showing behind-the-scenes content of what goes behind their products.

In this example, they showed employees collecting data from an active lava lake. Exciting adventures may not be something you associate with GE, but their use of ephemeral content shows how far you can push the creative envelope to keep your audience engaged.

Takeaway

It’s truly amazing how quickly users have become comfortable with the ephemeral content format, with Instagram Stories increasing time spent on the platform from 15 to 32 minutes each day. So if you’re still not utilizing ephemeral content, you should start crafting a strategy ASAP.

When you do, make sure you understand where your target audience is, which social platform works best for your brand, and what types of content can be applied for your messaging. Just remember that whatever the marketing goal is, ephemeral content has allowed brands to be more creative than ever. Push the creativity content as far as you can – you’ll always have tomorrow to start anew.

The post Creating Ephemeral Content: Utilizing FOMO in Marketing appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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What's it like doing marketing at a SaaS startup? Is it worth the job switch? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 05:30PM
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Career Advice?? [Experiential Marketing] - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 03:35PM
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July 31, 2018 at 03:05PM
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Can't seem to get a proper installs campaign going.. What am I doing wrong? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 02:25PM
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How do the "Remember her? You won't believe what she looks like now..." ads generate revenue? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 11:42AM
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Website KPI`s: what really matters? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 11:12AM
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So sick of the unprofessional Messenger Marketing freelancers - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 06:42AM
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Monday 30 July 2018

Last week I went to 4-5 local businesses - learn more here: https://t.co/j2cExRDbGO #marketing


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July 31, 2018 at 12:42AM
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how do luxury brand collect demographic data - learn more here: https://t.co/j2cExRDbGO #marketing


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July 30, 2018 at 11:02PM
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Would running a contest work? $100 enough? $500? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 30, 2018 at 07:12PM
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July 30, 2018 at 05:27PM
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How do I best market a podcast and get in front of new listeners? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 30, 2018 at 04:22PM
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July 30, 2018 at 01:23PM
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July 30, 2018 at 01:07PM
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July 30, 2018 at 11:12AM
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Sunday 29 July 2018

I’m now in charge of marketing for a small family company that’s coming back to life after the housing crash. I’m could use some help getting set in the right direction. - learn more here: https://t.co/j2cExRDbGO #marketing


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July 29, 2018 at 11:52PM
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Facebook Advertising Tools to Amplify Your ROI

If you are running a small business, you must be using Facebook for driving visitors to your site. Facebook has more than 1.09 billion daily active users. So, you can’t really afford to lose this source of traffic.

Now that you are using Facebook for advertising, you should look for efficient ways to manage your campaigns. You may be spending thousands of dollars, but it will only be of worth if you are doing it right.

It is essential to learn how to use several tools to ensure that you get the best out of your ad campaigns. Today we will be covering 5 Facebook advertising tools that will save you time and boost your return on investment (ROI).

  1. QWAYA

Cost: Qwaya has three different plans. They are Premium, Business and Agency plans, starting from $149, $249 and $349 respectively. A suitable one can easily be chosen from these three.

They also offer a two-week trial period.

Qwaya is one of the most popular platforms for optimizing Facebook advertisements. This is a tool that can help you cut through the noise from over three million advertisers on Facebook. Many marketers have faced problems using Facebook’s Power Editor because it cannot split test and lack efficient reporting features. Qwaya brings you the solution to these issues.

Qwaya offers features like ad scheduling, performance-based rule setting, automation of ads, campaign organizer, link tracking of URLs to ads and dashboard integration with Google Analytics. Its best feature is its ability to automate split testing (A/B testing).  With Qwaya, you can test every aspect of an ad campaign.

  1. AdStage

Cost: Starts from $1048/month per user.

It comes with a 14-day trial.

If you are looking to expand your horizon outside of Facebook, Adstage is there for you. It offers excellent information for creating Facebooks ads, and it can also be used with multiple other platforms. AdStage saves you from managing individual and separate ads by providing one dashboard to manage all of them at the same place.

With just the simple inputting of accounts, you can have access to Bing Ads, Google Adwords, Twitter, and LinkedIn networks. Having everything you need on one platform is a huge timesaver for any business.

AdStage lets you set up custom ad targeting using “and” and “or” settings. For example, you can target users who follow Melbourne Stars and either Adelaide Strikers or Sydney Sixers.

AdStage offers multiple levels of subscriptions to select from, but all of these are costly for small businesses.

  1. Adspringr

Cost: Starts from 399/month

For most companies’ budget is a concern. No problem, Adspringr is there to help you. It can lower your overall costs by making your ad spend much more efficient.

You can view all your campaigns through AdSpringr’s designated portal – whether they are paused, pending, active or completed. AdSpringr also provides useful charts and graphs for visualizing your ad campaign, making it easy to extract valuable insights.

You can also create custom campaign rules based on different parameters of customer engagement. This ensures you are not draining your money on clicks that don’t convert. This also distinguishes Adspringr from other Facebook ad tools.

  1. Hootsuite Ads

Cost: Starts from $19/month

Your business needs to generate leads from the traffic that you get. Hootsuite Ads lets you get those leads from your site with its marketing tools.

It scans your Facebook page to find the best ads to promote and then applies an automated targeting and bidding algorithm to launch your ads.

This tool is designed to help beginners master the art of effectively advertising without having to do much work.  It’s quite easy to use as it can fully automate.

  1. AdEspresso

Cost: AdEspresso has 4 plans. Base plan – Premium Plan, Elite Plan and Diamond Plan, costing $49/month, $149/month, $299/month and $499/month respectively.

If you are a visual marketer, AdEspresso is for you. It is more like a report card for your Facebook ads account.

The interface and language are almost identical, and it takes very little time to get up and running with the tool. It is recommended for users who are just starting out with Facebook Ads.

Facebook organic advertising is pretty much dead. Facebook has reduced the visibility of company pages in people’s news feeds. So, the only way to reach your target audience is through advertising. With AdEspresso, you can be quite selective with who you target. It is pretty easy to work with.

Dashboards can be customized for a detailed view of your best-performing ads. As AdEspresso puts it – “Information is displayed in a clear, actionable way, making it simple to understand how your campaign is being optimized.”

AdEspresso can also:

  • Integrate with Canva
  • Upload images or videos to ads
  • Add headlines
  • Create a carousel ad

Conclusion

There are many more tools for advertising on Facebook. If you want to promote your business on Facebook, you should make the best use of your money and these tools lead you to that path. If you can select the right Facebook advertising tool for your business, there will be a big positive impact on your sales and ROI.

About Author:

Liakat Hossain is a content marketing professional at WebAlive, a web design and SEO agency in Melbourne. He has been helping businesses grow by developing search and content marketing strategies since 2011. Connect with him via Twitter.

The post Facebook Advertising Tools to Amplify Your ROI appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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July 29, 2018 at 11:21PM
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Should I change my specialty from PPC to Content Marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 29, 2018 at 08:07PM
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July 29, 2018 at 08:07PM
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Can you critique my resume? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 29, 2018 at 04:22PM
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July 29, 2018 at 03:17PM
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Small business owner and tailor. Own an alterations shop and am looking to break into the custom suit and clothing market using my expertise and abilities. Have an amazing suit line that I believe in. Having issues networking and building a following/securing sales. - learn …


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July 29, 2018 at 09:27AM
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Can't be that difficult? - learn more here: https://t.co/j2cExRDbGO #marketing


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Saturday 28 July 2018

Lack of Abandon Cart emails success? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 28, 2018 at 11:12PM
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Does Facebook's Customer Chat Plugin reveal / save list of visitors who did not interact with chat? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 28, 2018 at 07:12PM
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What to ask for a marketing internship? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 28, 2018 at 03:17PM
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CNN Linked My Website! - learn more here: https://t.co/j2cExRDbGO #marketing


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Consulting for blockchain based companies. - learn more here: https://t.co/j2cExRDbGO #marketing


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Friday 27 July 2018

UPDATE: How much should we be getting paid for a billboard fixture on our property? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 27, 2018 at 06:14PM
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Marketing Myself: Tips Needed - learn more here: https://t.co/j2cExRDbGO #marketing


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Fledgling Marketing Professional Needs Worthwhile Computer <$1000 - learn more here: https://t.co/j2cExRDbGO #marketing


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July 27, 2018 at 10:39AM
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3 day traffic drop? 3000-->300 visitors - learn more here: https://t.co/j2cExRDbGO #marketing


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July 27, 2018 at 10:14AM
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Does anyone have direct conversion studies re: Facebook advertising? - learn more here: https://t.co/j2cExRDbGO #marketing


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Ex-lawyer, currently teaching law in china, want to move back to the States and do a part time MBA. Not willing to practice law again. Do you think I can get in to Market research? - learn more here: https://t.co/j2cExRDbGO #marketing


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Thursday 26 July 2018

Should I pursue a degree in Marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 26, 2018 at 07:54PM
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How to get an affiliate program out there - learn more here: https://t.co/j2cExRDbGO #marketing


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July 26, 2018 at 06:14PM
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LOOKING FOR POTENTIAL PARTNERS: Do you have experience marketing for lawyers or to lawyers? I'm a lawyer starting a legal services company and looking for legal marketing experts to partner with/ contract work out to. - learn more here: https://t.co/j2cExRDbGO #marketing


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July 26, 2018 at 06:14PM
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I’m the new mod at r/SEMrush, I’m hoping to increase our presence on Reddit and wanted to say hello - learn more here: https://t.co/j2cExRDbGO #marketing


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Targeting single or multiple high schools - learn more here: https://t.co/j2cExRDbGO #marketing


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When is the right time to hire a salesperson, if ever? - learn more here: https://t.co/j2cExRDbGO #marketing


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July 26, 2018 at 03:34PM
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Biggest takeaways from Facebook's Q4 results - learn more here: https://t.co/j2cExRDbGO #marketing


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July 26, 2018 at 03:34PM
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Facebook and Google rating trend. - learn more here: https://t.co/j2cExRDbGO #marketing


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A couple Facebook questions. This seems like a good place to ask - learn more here: https://t.co/j2cExRDbGO #marketing


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How To Get More App Installs

If you were searching for some time for strategies to get more app installs or downloads you’ve probably noticed that most articles offer only some general advice like: “use SEO” or “get more active on Social Media”.

But what you’re probably looking for are some actionable tips that you can actually implement and see some results, right?

So, my goal for this article is pretty simple: to offer you some concrete, effective ways you can get more app installs. No general advice, only real-life examples you can adapt for your own business.

  • Here’s an overview of what you’ll discover in this article:
  • How to get more app downloads if you’re just starting out;
  • How to get your app almost viral;
  • How to turn every existing customer into a salesperson promoting the app for you;
  • How to use Facebook’s advanced targeting strategies to drive more app installs;
  • How to use reviews to increase your conversion rate.;

Ready? Let’s dive right into.

1. If you’re just starting out, use the “list post” guest blogging strategy

When it comes to app installs tactics, on many blogs out there you’ll find this advice: “start a blog”, “blog frequently about your app”.

The problem with this strategy is that blogging doesn’t equal traffic.

Why?

Because there are millions of blogs out there. And Google has to rank all these based on their authority. And this authority usually means having a lot of backlinks with authority (this means having other powerful websites link to your website).

So, the point is, if you want to have traffic from search engines, you need to have a well-optimized website.

Which depending on your niche, it could take a lot of hard work to rank for a certain keyword.

So, what can you do, right?

Well, the simplest way is to piggyback on other website’s authority and traffic.

Let’s say you have an app for taking notes. You can go to Google, type in “best apps for taking notes” + “list” and check the articles on the top 3-5 positions that have a list article.

Then, check each app and see how your app is better than those.

And the last step, of course, is to pitch the blog owner to include your app in the article.

But as you probably suspect, we’re not the only people who thought of this tactic. So, since the blog owner’s inbox is probably full of pitches, you need an email to stand out from the crowd.

Fortunately, we’ve got you covered. Below is an email I used successfully to reach out to people I haven’t met before, including for this guest post (thank you, Kevin!) and which got some great feedback from blog owners.

Hello Kevin,

Nobody likes cold emails, do they?

So, to make this a little less awkward here’s a photo of me holding a banner with your website name on it.

Now that I hope we broke the ice just a little bit, here’s why I am bothering you.

I would like to contribute with a guest post on your blog.

But because probably you get a lot of crappy emails who want just to write a copy-pasted article from another blog, just for the sake of a link, here’s the top 5 reasons why I think my post would bring value to you:

All you have to do is copy this intro and add the top 3-5 reasons why your app should be in that article.

2. Once your app gets some visibility, use review articles to convince more and more people to install it

Ok, this tactic won’t work from day 1.

But, after you create some buzz and people start hearing about your app from different sources, this tactic can help you convince them to install it.

How does it work?

It’s pretty simple. Let’s say you are a user who is searching for an app for taking notes.

You probably first Google something like: “best app for taking notes“.

From that list, you’ve probably chosen two or three that sparkled your interest, but you don’t want to go through all the hassle of trying all three and then having to uninstall the ones you don’t like, right?

So, what’s the next obvious step? Reviews and comparisons, right?

Here’s an example of how many people are comparing Evernote to Google Keep:

Now, all you have to do is:

  1. Find the top blogs that are doing comparisons in your niche: [similar app] + review or [similar app 1 vs. similar app 2]
  2. Offer them free use of your app in exchange for an honest and in-depth on their blog.

You can even adapt the same pitch from above to get their attention and increase your chances of success.

3. Get almost viral adoption by integrating your app with complementary apps

Using this tactic you basically use another app’s traffic to get installs at 0 acquisition costs.

For example, by integrating Slack with Zappier, every Zappier user can easily discover Slack.

Or, if you want a pure mobile app integration, here’s how JetBlue integrates with Lyft to drive more app installs for literally zero costs.

Or this Google Maps and Uber mobile app integration

What do all these integrations have in common and why they’re so successful?

One thing: they all provide value to their partner.

Take the last example. By integrating with Uber and Lyft, Google maps adds more value to their users by not only offering a next logical step a user might take (which is finding a way to reach his destination), but also offers diverse solutions someone can choose from.

4. Get viral by turning every existing customer into a salesperson for your own app

The trick here is to offer a strong incentive to both the one who refers and to the referred person (but that’s not limited to incentives, as we’ll see in a second).

One of the most famous examples is Dropbox. When one person who has Dropbox refers to another, they both get a 500MB increase.

Another great example is Evernote who has both an online and an offline virality leverage.

In the online world, when you refer a friend, you earn points to redeem Evernote Premium. When your friends get started, they’ll get one month of Premium too.

And in the offline world, they’ve turned one of their biggest problems into an advantage that can help them attract more users.

The problem was that if you were in a meeting and you were taking notes on your Evernote, the people around could think that you’re ignoring them or that you’re being rude and you actually chat on Facebook with your friends.

So they came with the following idea:

This helps Evernote present their app in an interesting way while making people curious enough to check the app.

Remember: if you want to turn every existing user into a sales agent, you have to offer a very powerful incentive to both parties involved.

5. Use Facebook’s advanced targeting features to reach people similar to your existing users

The simplest way and the most obvious way is to use Facebook’s App Installs objective, preferably with a FREE trial as an incentive to download it (if it’s not a free app).

This is a special feature that puts your ad in front of your ideal client and when he clicks the ad, he’ll be redirected to install your app.

Well, this works pretty well, but if you want to scale things and also dramatically increase your conversion rates, here’s a better strategy.

Once you have an existing user base (a.k.a you have their emails) you can use Facebook to find more people similar to your existing customers.

It’s called Lookalike audience and here’s how simple it is to implement it.

First, you create a usual campaign which has App Installs as objective.

Then, you create a custom audience.

You select App Activity as a source.

And here you have a few useful options. You can create a custom audience that contains only the most active users in the past X days (I totally recommend you this option because it works like crazy).

Another useful option is to build an audience from your top purchasers.

And then to create the Lookalike audience starting from this custom one.

Here you can leave all the options as they are pre-populated.

After that, the rest of the ad creation process is the same as usual: you upload your image and you fill in the text you want.

Before you begin implementing any of these strategies…

Each of the strategies mentioned above works best only if you clearly define who is your ideal client.

Once you know exactly what problems does your app solve for him, what are his objectives for not installing your app, what other apps does he compare your app with, then you can create truly powerful messages and also find even more creative ways to target your users and get them to install your app.

Patrik Bindea is a growth hacking marketer and the owner of strodin.com, where he helps dentists get more patients. He obsessively tests everything until he finds those details that turn strategies, concepts, and words into sales. 

The post How To Get More App Installs appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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