Friday 31 August 2018

Best online marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 04:42PM
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Live Social Media Walls For Events? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:47PM
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Any marketing ideas for this niche company ? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:47PM
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Marketing Contribution to Bottom Line - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:47PM
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Best paid marketing certifications? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:47PM
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Hootsuite Professional Experience? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:47PM
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Help: Need reasons for iPhone X for work - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 12:12PM
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Facebook Ads and SEO jobs didn’t exist 5 years ago. The future is uncertain. Does this worry anyone? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 11:02AM
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Would you want a subreddit that posts conversion-rate boosting tips everyday? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 09:47AM
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Recommendations for Analytics Dashboards? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 08:44AM
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The Best Adsense Alternative? To sell banners on a website using reddit - learn more here: https://t.co/j2cExRDbGO #marketing


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August 31, 2018 at 03:22AM
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Thursday 30 August 2018

Any advice for landing an internship. - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 11:27PM
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Online Marketer who is conflicted about using Facebook, Google, etc. due to privacy concerns - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 07:47PM
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Free and easy way to create+answer survey - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 07:47PM
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What tool do you use for user feedback? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 07:47PM
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[Feedback] Sales pitch - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 07:47PM
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Should I add an MIS Degree as a Second Major? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 04:42PM
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As a beginning PPC freelancer, how do I determine my price? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 03:02PM
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Best resources to learn paid traffic? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 01:37PM
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Been appointed the sole marketing person and have no experience. Any tips or suggestions on my plan? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 01:37PM
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Halloween Advertisements - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 10:52AM
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How to go from working for mom and pop small business to working for an agency? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 10:02AM
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Anyone have experience with BUYING podcast ad time? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 10:02AM
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What Marketing Technologies do you use? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 09:37AM
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How do you find content ideas? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 09:37AM
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Google ads or Facebook ads (Digital Marketing) - learn more here: https://t.co/j2cExRDbGO #marketing


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August 30, 2018 at 06:57AM
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Wednesday 29 August 2018

Breaking down PPC campaigns into cities - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 08:57PM
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if you like marketing, you'll love this. - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 05:52PM
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Question for Facebook Ad Experts - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 05:52PM
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Alternative to Supermetrics - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 05:52PM
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Writing an article, would like to feature some of you: How has helping others led to your own success? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 04:57PM
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Email Marketing - Display Certain Images Based on Contacts' Details - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 03:27PM
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Instgram analytics question - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 02:07PM
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Freelance Marketing Consultants of Reddit, I would like to talk to you! - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 10:52AM
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Getting clients through job postings? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 08:07AM
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How to market a chrome extension (blinkfind) ? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 29, 2018 at 06:57AM
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Tuesday 28 August 2018

Your favorite example of a "purple cow" - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 10:57PM
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enewsletter awards - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 04:17PM
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How come no one likes writing PPC text ads? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 01:37PM
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What's the deal with these marketing courses teaching "social media influencing"? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 12:37PM
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Marketing an App in 2018. (SEO/SEM) - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 11:57AM
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Starting school in a week for Advertising and Marketing Communications... - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 11:57AM
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Strategies for building personal portfolio and earning first SEM client? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 28, 2018 at 09:37AM
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A Complete SEO Checklist for Website Owners https://t.co/F6rjpWYUSz


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August 28, 2018 at 09:11AM
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A Complete SEO Checklist for Website Owners

Search engine optimization (SEO) is no longer a voluntary marketing activity reserved for the savvy, but an important requirement to achieve the best results. It helps to index and rank your website on search engines like Google and Bing, to increase the visibility and reach of your brand.

But implementing SEO requires a lot of work, patience, and effort for it to be successful. That’s why it’s important to take the time and apply all the technical and on-page tactics. To ensure nothing is missed, here is a complete SEO checklist for you and your website.

Technical SEO

First things first – technical SEO. It involves completing various tasks that make it even possible to rank your website. These actions help search engines access your website, crawl and interpret information, and evaluate and successfully index it on SERPs.

Open accounts on reporting platforms

First off, you will need to get tools that allow you to stay on top of your SEO efforts. The essential software includes Google Search Console, Google Analytics, Google Tag Manager and Bing Webmaster.

All of these reporting platforms are free but provide invaluable diagnostic and analytics data. They will help you track progress, evaluate it and make adjustments well after you complete every item from this checklist.

Build and submit an XML sitemap

An XML sitemap is a roadmap to your website. Submitting the sitemap file serves as a guide to search engines as they crawl web pages.

Building and submitting a sitemap is pretty straightforward. Many web platforms have this feature built-in or have plugins and add-ons that create the file for you. The sitemap remains automatically updated and in sync with the pages on your site.

On the other hand, you can use a number of free tools to generate a static sitemap. That includes your free reporting platforms.

Create a robots.txt file

A robots.txt is the instruction manual for search engine robots. It tells robots how to crawl your site and what pages or parts of the site not to index. It’s an important step seeing as how search engine robots will examine the entire site as their default setting.

Create the file even if you don’t want to implement any restrictions on your site. But make sure that the file is accurate, verified in your consoles (Google and Bing), and doesn’t obstruct access to important pages.

Examine all domains

It’s important to examine every site domain, in case any of them redirect to your primary domain. If they do redirect to your website, make sure they have a permanent 301 redirect in place.

It’s a simple fix, but don’t overlook it. A wrong redirect HTTP code can duplicate content and perplex crawlers when indexing your site.

Increase the website speed

A first impression lasts just five seconds. If a user spends more than three seconds waiting for a page to load, most likely, they will bounce from the site altogether. That’s why search engines have incorporated the page speed ranking factor, and why Google wants your site to load in less than a second.

First, run a speed test of your website. Then, minimize the use of JavaScript and heavy code, and reduce the cache of elements on your website. If you get it to a competitive level, it will improve both user experience (UX) and ranking.

Create a mobile-friendly environment

Statistics reveal there will be almost three billion smartphone users in 2020. Search engines know this, and responsive design has become a ranking factor and a staple of UX design.

Run a Google mobile-friendly test to determine how well your website performs on smaller devices. Also, keep in mind that even though most WordPress themes automatically scale to tablets and smartphones, it’s worth doing a quality assurance (QA) test to determine the true usability of your website on a smaller screen.

Include an SSL certification

Security is yet another significant ranking factor. Chrome, Opera, Mozilla and other browsers will make sure to raise red flags and alert visitors that your website is insecure. That’s why your website should have an SSL certification in place. It’s a sign of trust which is fairly simple to include on your site.

Install plugins, add-ons, and extensions

If you used a content management system (CMS) to build and upload content to your website, it’s important to add plugins and extensions to enable advanced technical optimization.

WordPress has many plugins that turn your site into an SEO powerhouse. The same applies to Drupal, Magento, Wix, and others. Look for add-ons to increase management control and maximize functionality.

Resolve pre-existing issues

SEO tactics are consistently changing, and staying up to date is crucial for the success of optimization. You will need to resolve outdated tactics and missed issues like duplicate pages to make your new on-page tactics effective. Looking for the data-lead SEO agency in your area to help you with this can be quite beneficial.

On-page SEO

Modern SEO is all about context. The days when all you had to do is stuff a page with keywords are gone. Today’s search engine algorithms care about how each web page fits the website as a whole.

That’s where contemporary on-page SEO steps in. Refining page elements to optimize them and fit them into the context of the website makes it easy for search engines to navigate and ultimately rank your website.

Keywords and topics

Before you build context with your website, you need to know the aim of those efforts. Keyword research will help you find the main context for your website, each web page, and additional topics and phrases used in your niche market.

Creating topic clusters might be a good starting point. Define the main keyword of your business (primary product or service), and branch it out into several specific sub-topics (secondary products and services). Then use sites like AnswerThePublic to help you define even more specific topics for your content.

Create content

Content is king. That’s an old SEO saying that has withstood countless algorithm changes.

When creating content for your website, remember that quality always beats quantity. But you shouldn’t have a few lines on a large page either.

Instead, focus on creating relevant, informational and accurate content that adds value to visitors. Content that resonates with users automatically ranks better with a search engine. It’s a sure road for moving your website higher up the SERP.

Customize URLs

URLs are often overlooked elements of a website, but they can be used to improve ranking. Customizing a URL of a page lets you induct a keyword or even a long-tail phrase which immediately tells crawlers what the page is about. It also makes the structure of your directory cleaner and works towards adding context to your website.

Add custom tags and meta descriptions

Custom title tags, meta descriptions and even alt text for images might be less relevant to the site visitor, but all three are used by search engines when indexing each page on your website. To optimize them, make sure each one contains concise helpful information and keywords relevant to the content on the page. These are small steps, but highly important if you want your site to be featured as a first-page result.

Conclusion

After you check off everything from this list, you will have to be patient. Optimizing a website for search engines requires a lot of effort, dedication, and consistency. But if you effectively implement technical SEO and on-page tactics, in time, success will come and a top spot on SERPs will be yours.

The post A Complete SEO Checklist for Website Owners appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Social Hacks – Influence, Persuade and Beyond https://t.co/hWVo98AOA5


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August 28, 2018 at 09:02AM
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Social Hacks – Influence, Persuade and Beyond

The social landscape presents an excellent opportunity for brands to increase their reach, build their online presence. These social platforms provide immense exposure, a variety of media formats to engage users and multiple touchpoints to meet the user at different stages in their buying journey.

But there are some marketing techniques that work better than others. These techniques tap into the power of “social proof” which makes your product stand out. Advertisements are a good way of distinguishing your brand but to really maximize the impact you need to look beyond. Let’s talk about how you can influence, persuade your audience and become the go-to place for them: 

The Path Of Influence

Your audience looks at influencers as peers. And since 92% of people trust peer recommendations, the influence of these social figures can be a potent weapon for brands in changing the point of view of the customer.

For these reasons, influencer marketing is taking over social media. Brands are carefully avoiding the noise created of branded content and are finding a more organic way of fitting into their audience’s news feed, by letting influencers speak for them.

Additionally, influence is more likely to work because it is least likely to be blocked out. Influencers blend into the social feed easily without creating an ‘advertising nuisance’ and thus are seen as less much less intrusive.

Take for instance this FitTea promotion post by Kylie Jenner, a renowned model, and entrepreneur which earned around 775k likes. FitTea’s influencer strategy is robust because it works in more than one way.

Onboarding female influencers did the trick for this brand, a good example of the understanding audience well. Studies reveal that women are more likely than men to follow brands because they want to get regular coupons/promotions (38% women vs 27% men) and because of incentives (29% of women vs 22% men).

Source

The Long-Lasting Power of Persuasion

Persuasion doesn’t just come with the power of changing mindsets about the product but it also has a long-lasting effect. With persuasion techniques, you go further than initiating an action to alter viewpoints. Here is how you can do this effectively:

  • Understand your audience

Persuasion can work wonders, but it has its limits, especially when your understanding of your audience is vague. To make your product appealing to the users you are targeting, the first essential element is knowing your audience preferences. So compile your audience insights data before you start your social campaigns.

  • Recreate your message

For Old Spice, competing with Axe was difficult because it resonates with a large audience owing to its compelling advertising techniques. So Old Spice changed its technique and came up with “Smell like Old Spice” campaign. This brand reinvented its message and prevented itself from being “axe”d by its competitor. 

Source

Going beyond-  “consensus”, “psychology” and “engagement”

Social marketing is dependent on numerous factors. Sometimes it is influence that gets the crowd. Other times, it can be a consensus or high engagement value that results in a transaction. Let’s find out what works beyond influence and persuasion.

  • Consensus

A great social hack to boost purchase is to show people how others are responding to your product. This can be done through testimonial videos where your users directly talk to your potential customers and the “consensus” finally takes them to mimic the behavior.

This works effectively because people look at the actions of others to determine their own; a principle brands can use to boost specific behavior in their consumers.

  • Psychology

Various psychological techniques are used by brands to boost social presence.

For instance, some brands tap into the emotional responses to color while creating their marketing strategy. Various restaurant chains use yellow cutlery since the color is known to boost appetite. In their branded content, visual marketers rely on these responses to enhance the appeal and create better engagement.

Source

Another tactic, principle of “loss aversion”, helps marketers build the way to purchase by triggering a psychological response to an “urgent” situation.

Source

In loss aversion, marketers highlight what consumers can lose if they don’t make a purchase within a particular time frame; not a frequently used tactic but a powerful one.

  • Engagement

Engagement unlocks many social benefits. This engagement can be significantly enhanced through the use of visual content. Incorporating images, infographics, GIFs, videos in your social strategy helps add a layer of appeal to your content; videos being the most popular content format. As per a survey by SmallBizTrends, social videos generate 1200% more shares than text and images combined.

Source

But it is crucial to keep in mind that these hacks can vary from channel to channel because of the difference in the audience’s mood and the platform features. For instance, on Facebook, the sweet spot for a video falls somewhere around a minute while on Instagram, it falls around 30 seconds. To use engagement as a social hack, you should be familiar with the platform and what works well there.

Here’s a complete guide to social video best practices.

Closing thoughts

Social hacks can vary depending on the platform you choose. However, some hacks work effectively on all channels. So tap into the “influence” of popular social figures to impact purchases. Create great messaging to persuade your audience and see the long-term effects. Go beyond influence and purchase to dive into the potential of psychological hacks.

The post Social Hacks – Influence, Persuade and Beyond appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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The Importance of Data Visualization in eCommerce Marketing Strategies https://t.co/XX4aNdwU9E


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The Importance of Data Visualization in eCommerce Marketing Strategies

Visuals are important in marketing, period. Whether it’s print or digital, images, graphics, charts and diagrams help make understanding and processing information easier for viewers. In fact, humans, as a species, are visual learners and process visuals 60,000 times faster than text. Additionally, a team of neuroscientists at MIT discovered the human brain can process images that the eyes see in under 13 milliseconds.

Mary Potter, an MIT professor of Brain and Cognitive Sciences and senior author of the study, notes that, “[t]he fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” which means that processing imagery isn’t just about looking at information, but rather making sense of it as well.

Moving forward, we’re goin to cover three tips that will help you understand why data visualization is important for every brand’s eCommerce web development, and how you can implement these tactics into your eCommerce digital marketing strategy.

See It with Your Own Eyes

When it comes to eCommerce marketing strategies, data visualization is important because it allows your team to conceptualize and grasp large amounts of information. You can pull complex analytics from your website and turn them into easy-to-read charts, graphs and tables anyone can read. These diagrams are not only important for helping your team understand where strengths in your strategy lie, but also where there is room for improvement.

For example, it’s one thing to point out that 36% of your customers are ordering purple shirts, 22% of them are ordering green, and so on, but it’s another thing entirely to see that information laid out in a pie chart. You can clearly see which shirt is performing the best and which shirt your store could probably do without. Ultimately, the point of these visuals is to

help your team make sense of your data. You can derive insightful conclusions from your analytics that will help you make data driven business decisions.

These visuals can also be used to aid eCommerce marketing promotions. If you know your blue shirt is performing well, tell your customers! Any digital marketing agency would tell you to share your that data with your audience to further validate your product’s popularity. For example: “Hey, this is our best-selling item and 2,000 users are already enjoying it. Buy one today! (Plus, it’s on sale from this Monday to Thursday of next week!)”

Providing information like this to your audience helps ease buyer’s guilt and pushes them along the sales funnel. Use data visualization to see your data with your own eyes and use it to refine your eCommerce marketing and business strategy.

Visual Data for Advertising

Visual data also has loads of external applications. The next time you go to craft an online marketing campaign, rather than telling your users how successful your brand is, you can clearly show your users with data visualization. Instead of using a boring old stock photography picture that shows a random stranger smiling in your advertisement, use a graph to show how many satisfied customers your business has serviced. If not a graph, use a pie chart to reveal how many people have signed up to your newsletter and how much money they’ve saved through email exclusive discounts!

The important thing to remember about using visual data in your eCommerce marketing strategy is the data has to pertain to your buyer’s journey. Show your audience information about them that they would find interesting and then get them to convert. Below are a couple of tools to help you create beautifully visualized data:

  1. Google Charts are free, simple and customizable. You can create tree charts, scatter plots and, best of all, when you’re done creating your visual data, you can embed the information on your website for desktop of mobile viewing.
  2. Plotly is another free open source tool that allows data scientists to showcase information in a beautiful way. This platform is also great for sharing and collaborating with other team members because you can export your plot in a ton of different formats, such as a static image, HTML file, Excel file, or a CSV.
  3. Tableau is one of the most popular data visualization tools and a best friend for bloggers. Ramon Martinez, writer for a Health Intelligence blog notes that, “Tableau Public lets bloggers publish data visualizations on any topic, and make them interactive so readers can dig in.”
  4. Infogram helps its users create data that dazzles. With hundreds of infographic options, Infogram makes data storytelling easy.
  5. Leaflet is an easy-to-use customizable map maker. You can add markers, text or vector images to spice up your map, and its plugins make Leaflet as lightweight as possible.

While a picture is worth a thousand words, the charts and graphs you create with the tools 

above might just be worth a thousand conversions.

Visuals and Social Media

Information you’ve collected about your audience isn’t only interesting for your team, it’s interesting for them too. Post your findings as images on your social media channels or compile the visuals and create a post on your blog. Once you’ve created your content, you can also use the images for a social media series.

A great example of using data visualization for eCommerce web development on social media is with Aumcore’s #WednesdayWisdom infographic series, as shown above. This digital marketing agency uses these visuals for social media to provide insightful industry-related information to their audience while having some fun on social. Put a colorful twist on your imagery when it comes to social media and use graphics that pop. Most importantly, don’t be afraid to play around with your formatting and branding. It is social media after all.

Tip Wrap-Up

Visuals are a great tool and asset for eCommerce businesses because visuals are the name of the game for digital. With technology still largely in its infancy, users can only look at items on a screen and not experience them. Visuals help users gain a more comprehensive understanding of your products and services, and gain a deeper conceptual understanding of your business as well. Here are the tips all over again:

  1. Make data driven business decisions with data visualization to clearly see where your strengths are and where your team needs to improve.
  2. Leverage charts, graphs and tables for advertising purposes to let your target audience know what’s popular and what they should spend their money on.
  3. Use your visuals for social media to add a playful and interactive element for your users.

Now that you understand the benefits of data visualization in eCommerce marketing and have a couple ways to implement that information, how will you expand your digital strategy? Let us know in the comments below! 

Therese Palmere is a content writer and consultant for Aumcore, a New York City based digital marketing agency that specializes in eCommerce web development and SEO services. She specializes in social media marketing and writes about everything from web design to emerging marketing trends

The post The Importance of Data Visualization in eCommerce Marketing Strategies appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Google Medic Broad Core Update August 2018 Key Points to Know https://t.co/GsaMxNrIx3


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Google Medic Broad Core Update August 2018 Key Points to Know

If you are an SEO professional, there will be a lump in your throat every time you hear about an algorithm update from Google. Algorithm updates induce contrasting emotions in the users and SEO professionals. When SEOs consider it a bane, it’s a boon for users as they get more credible and authentic information.

Recently, Google announced the rollout of a new algorithm update, now christened The Google Medic Update. It’s one of the broad core algorithm updates that Google has released in 2018. Like all other incremental updates of Google, the medic update has also made improvements in the search experience for users.

Well, that’s the user side of the story, but from the SEO experts’ side, many websites have been affected negatively by this new update. Let’s find out which website genres have suffered due to this update and which are the ones that have remained intact without experiencing any ranking fluctuations. Before we get into the details, it’s important to understand what is a broad core algorithm?

What is a broad core algorithm update?

Google makes a continuous effort to enhance your user experience so that the search engine gives out the most appropriate information. It makes changes to its search algorithms around twice a day and in 2017 alone, there were 630 updates of this class. These updates are known as Google core algorithm updates and they are quite different from broad core algorithm updates. Google has confirmed that the update that was made in August 2018, was broad core.

Unlike the core algorithm update, a broad core algorithm update is a major one. Also, the broad core algorithm updates happen only a couple of times in a year and they can induce significant changes in the SERP ranking.

Google released two broad core algorithm updates in March and April, prior to the one that we’re discussing here, the August one, AKA, the medic update. Most of these updates are focused more on the content than on the quality of the website. Google said, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may perform less than well, for now. Instead, it’s the changes to our systems that are benefiting pages that were previously under-rewarded.” This means that your rank may go down after a broad core algorithm update not because there’s anything wrong with your site but because some other websites who were “under-rewarded” got ranked well.

Google “Medic” Update- Why the name?

Google did not give any name to the new update, however, the name “Medic update” got attention after Barry Schwartz, one of the most prolific SEO writers in the search industry, called it that. Even though this update affected medical sites, those are not the only ones to get hit badly. Let’s dig in a little deeper into the genres of websites whose ranking was affected the most by the Medic update.

Who did the Medic Update August 2018 affect the most?

According to Barry Schwartz’s findings, the Google Medic update impacted health-related websites the most. He reviewed over 300 sites that are said to have been impacted by the update and found that around 42% of these sites were health related. In fact, it’s quite surprising that a broad core algorithm update is concentrated so deep on one particular niche. Other niches like e-commerce, insurance, finance, business to business, entertainment, and deal sites were also affected by this update. To cement the fact that health is the one specific niche that got impacted the most, Schwartz said that most of these e-commerce sites were the ones who were selling health-related products.

Another popular opinion is that the Medic Update has influenced other YMYL sites strongly as well. YMYL acronym stands for “Your Life Your Money” and these are the sites that can have a negative impact on the readers’ life, income, or happiness in case their quality is compromised. Google is trying to solidify the quality of YMYL websites that are ranked in the search engine results, through this update. YMYL sites include those websites that give information on health-related topics but they also include other niches as well. These are the Following are the pages that can be categorized under YMYL pages:

  • The sites that give health-related information on specific diseases, medicines, and physical and mental health conditions.
  • The sites that give financial information like tax, loans, or investments.
  • The sites that give legal information.
  • Shopping sites and pages on which you make financial transactions.
  • Pages that had a low EAT (Expertise, authoritativeness, trustworthiness) level and that can potentially harm people due to incorrect or insufficient information. For example, the pages that provide information on car repair and maintenance.

So, what we know from all this information, is that Google is trying to rank websites that come under these categories based on their credibility and the quality of their content.

Who didn’t get affected much by the Medic Update August 2018?

After the latest Google algorithm update, the rank stability of websites that had a high level of EAT decreased when compared to those with lower EAT levels. This means that if your website is ranked in the first position for a particular keyword, there are lesser chances of the update affecting the position. Why do you think it is so? Most of the YMYL websites that are ranking in the first position for different keywords have already established a high level of credibility and trustworthiness, and their content is mostly written or reviewed by experts in the particular niche. For example, a website that gives information on health has a detailed “About us” section, and all of the content published is written by the doctors, or reviewed by doctors, will have a high EAT level. Such websites are at lower risk of being negatively impacted by the Medic Update August 2018.

What can you do if your website is hit by the update?

Here are some key points that may help you recover, in case, you are affected negatively by the Medic Update August 2018 negatively:

  • Display the EAT of your website: You need to let Google know that your website has good quality and trustworthy content. Make use of your ‘About’ page to increase the EAT of your website by writing about your years of experience, your achievements, the media coverage you’ve gotten, and the awards you’ve won.
  • Display the EAT of the authors: Another important thing is to improve the EAT of your authors by adding more information about them and their achievements on your website. It’s vital to mention author’s name write the name of the author along with the content, linked to which should be his or her bio.
  • Improve the reputation of your website and that of your authors: One of the best ways to improve a website and your authors’ reputation is by getting favorable media coverage. It may take a lot of time and effort, and while you’re at it, you can try to foster positive user reviews and testimonials. You can publish these reviews and testimonials on your website and also try to get them published on other authoritative websites. To improve the reputation of your authors, you need to get their content published on authoritative websites that are ranking well.
  • A deep review of the products that you’re selling and their EAT: None of these things would help you if the products that you’re selling on your website are sketchy, spammy, or harmful. Even though things may get a little more competitive, if you want to get ranked better, then you need to have products with better EAT.

Conclusion

Even though the Medic Update August 2018 is a broad core algorithm update, it has clearly affected the YMYL websites and especially, the ones that are related to health. The impact has a solid relationship with the EAT of the websites, their authors, and their products. The ranking stability of the websites decreases based on their ranking positions before the update. Follow the aforementioned tips to get back on top of the SERP by improving your EAT and reputation.

Author Bio: Jafar Sadhik

Jafar Sadhik is a passionate logophile turned creative content specialist pursuing a dream in ever inflating digital market. Currently employed as a technical blogger at Stan Ventures, a digital marketing company.

The post Google Medic Broad Core Update August 2018 Key Points to Know appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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