Thursday 28 February 2019

How do market research agencies work? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 07:32PM
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Social Media for Beginners - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 06:32PM
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Buffer - Not connecting with Instagram - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 06:32PM
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Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures https://t.co/znpOm3DpU6


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February 28, 2019 at 04:49PM
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Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures

Small businesses, just as large corporations rely heavily on technology when it comes to managing company operations and storing the documents. However, while very developed, technology is still not to be trusted completely when it comes to keeping the data safe and secure. Something as seemingly insignificant, as an employee opening an infected mail, or something more serious, as a hacker attack or a natural disaster, can cause data loss and downtime, and provoke major financial losses.

Even if these are known facts in the business realm, as much as 75% of small businesses do not have a disaster recovery plan. What makes this number even more ominous is the evidence that more than 90% of companies without a recovery plan that suffer a data loss are out of business within a year. On the other hand, 96% of businesses with a trusted recovery strategy were able to survive data losses.

To prevent you from becoming a part of this grim statistic, here is an overview of the common causes, consequences, and preventive measures for business data loss.

 

Why do we lose data?

Source: freepik.com

Data loss happens for various reasons, and each of them presents a different challenge for data recovery. Being aware of the cause, and the risks associated with it can be essential for discovering the recovery measures and implementing future preventive measures. Here are some of the most common causes of business data loss you should know about.

  • Human error: Your employees and you yourself can make an unintentional mistake which will result in the deletion of data or overwriting important files. Proper training and accent on focus and productivity are your best shields from this.
  • Hard drive failures: Hard drive damages cause 45% or more of the total unplanned downtime in businesses. Hard drives are fragile and they wear out quickly, so keep your eyes open for a new catch.
  • Viruses and malware: These two pests are among the most common causes of data loss, but they are both prevented with proper anti-virus software and backups.
  • Power outages: While frequent power outages are often associated with certain undeveloped regions, they can happen anytime, anywhere. The shutdowns can not only delete unsaved data, but they can also inflict damage to the hard drive.
  • Device theft: While it is not that common for the company premises to be mugged (especially if you have good security in place), many employees use their own laptops, tablets, and phones (or carry the company’s devices with them) outside the office. This way they are exposed to theft and loss.
  • Physical damage: Spilling coffee, water, yogurt on the computer or dropping the laptop on the floor can cause damage to data stored inside.
  • Disasters: In the case of disasters, data breaches are the last thing one would think about, but you have to keep in mind that fires, floods, hurricanes, and similar can destroy computers and information within them.
  • Software corruption: Improper and unexpected software shutdowns can corrupt and delete data.
  • Intentional human factor: Hackers and people within your company who do not have pure intentions can steal and delete your data, leaving you with irreparable damage.

 

What happens when we lose data?

Is data loss as bad as it sounds? No. It is even worse. Depending on what is lost, when it is lost, and do you have a recovery plan, a data breach can even force you to shut down your operations. The circumstances of the loss are crucial. If you have, for example, lost unsaved documents during a power outage, this shouldn’t have an immense impact on your operations. On the other hand, if a hacker has your data and is willing to sell it to the highest bidder, your competitors can finally put a lock on your door. Data loss is also a big setback when it comes to productivity, deadlines, and customers’ trust.

Source: freepik.com

To put all of this in a number: 70% of small businesses fail within a single year of a massive data loss incident.

 

How can we prevent data loss?

The oldest and the wisest way to protect your data from getting lost is to back up all the documents and files in several copies and store them in different places.  Cloud storage is becoming an increasingly popular option for storing your backups by the day.

Speaking of somewhat new things in the digital realm, apps designed to protect one’s privacy can be particularly useful for business. For example, Hidden, allows you to remotely access your data and delete it, in the case of theft, and it even has an option of secretly photographing the culprits, to make the identification easier. Android also has similar software options for encryption, remote access, and finding the device.

One of the crucial things to have in mind, as a company manager, is that you have to implement strict politics regarding the use of the firm’s assets, the authentication process, and the storage and management of business data.

Other steps you can take to keep your data safe, as much as it is possible, are installing and maintaining anti-virus software, partitioning a hard drive, and performing disk defragmentation.

Source: freepik.com

Finally, having a disaster recovery plan is one of the essential components of a responsible way of doing business. But don’t worry, with adequate planning, protection, and preparation, you can minimize the chances of ever having to use this plan. Backing up and securing your data, installing anti-virus software, and obtaining all the necessary software options, are all simple, yet effective preventive steps you can take.

The post Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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How do you vet agencies in a RFP process? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 04:42PM
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7 Tips to Optimize Your Facebook Ad Campaigns https://t.co/0ZSPq0N1Kv


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February 28, 2019 at 04:34PM
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7 Tips to Optimize Your Facebook Ad Campaigns

When asked for ad optimization, many of the digital marketing UK companies suggest basic tips while avoiding major tricks that could actually produce positive results.

In general, optimization means to enhance something for positive results. Many industries only focus on the first part of this definition and come up with detailed methods to enhance ad campaigns. Keep in mind that all of this is done with no focus on bringing positive results.

Such an experience can be extremely frustrating, not to mention the loss of money! With that being said, if you want to create some noise with your Facebook ad campaigns then here are seven tips to boost your efforts!

  1. Start with the Right Audience

Image Source: Shutterstock

Facebook is full of two kinds of people: browsers and serious buyers. In order to have a maximum impact, you need to differentiate between the two because your ad campaign is only effective if it successfully reaches the right audience.

This is true considering Facebook’s client case studies have uncovered the fact that targeted ads result in higher ROI and CTR. So targeted ads are great but how one can find their target audience? Thankfully, Facebook ads have uncomplicated groundwork which makes it easy for marketers to hit their target audience with their ad campaigns.

While creating an ad, marketers have the opportunity to enlist specific details about who they want the ads to reach. The more details you add, the more your target audience is specified for the machine.

  1. Separate Mobile and Desktop Ads

Image Source: Shutterstock

Although mobile usage has gone up in recent years, never direct all your focus and money towards having an entirely mobile ads campaign. Save something for desktop users as well because desktop has a 3% higher conversion rate than mobile. This is because the ease of use and the convenience with which one could do product research has really put the desktop in a different light.

The higher conversion rate makes it necessary for marketers to treat both the ad forms separately but still with care. Since desktop allows deeper research, try to create a campaign that creates a sense of urgency. So anything from discounts, limited offers, and the time-sensitive offer should be directed towards the desktop. While all the other opportunities for lead generation and brand awareness should be channeled through a mobile medium.

  1. Explore Various Bidding Options

Image Source: Shutterstock

When times were simpler, Facebook chose your ads based on its performance and bid. However, Facebook complicated the entire process which means that now you will have to bid for the kind of result you want your ad to be optimized for. For instance, if you want to run a conversion campaign, you can choose or bid on things like engagement or link clicks.

If you are starting out with a limited budget, you need to optimize your campaign for clicks. On the other hand, if your goal is higher web traffic, then optimize for engagement.

  1. Observe a Strict Scheduling

Running a Facebook ad campaign all the time and throughout all days of the week is a failed strategy. Not only it costs more money but it also makes your campaign ineffective to the point where viewers do not care about what you are offering.

In general, there will be specific days and a certain peak time where your ads will face more engagement. The trick here is to find the specific days and hours in which your campaign outperforms. For this purpose, you need to utilize the performance data from all of your ad campaigns to discover the peak time. From there, you can apply the result to your next campaign by opening the Facebook Ads Manager’s Breakdown menu. Choose the day, hours or weeks and it will let you manipulate your campaign accordingly.

  1. Optimize Ad Placement

Image Source: Shutterstock

Where and how you place your ads have a massive impact on its effectiveness. To discover which ad placement is paying off in terms of money, go to the Ads Manager’s Breakdown section to analyze your campaigns. After you have found the best ad placement, you can go ahead and bid on it. Likewise, if a certain ad placement is not bringing any positive results, simply remove it from your entire campaign.

  1. Repurpose Old Ads’ Engagement

When you tweak your existing campaign or run various test to optimize for a specific result, all the users’ engagement disappears on that specific post. This means that with each test, you will have to start all over again with the likes and comments. However, with social stacking, this issue can be easily resolved.

Social stacking is a specific technique which means that you can save your engagement stats while experimenting with the ads for various results. The process for this is easy!

  • Open the ad preview of your existing campaign and choose the option Facebook Post with Comments.
  • Then, copy the displayed Facebook URL which you can see after you click Preview.
  • Create a new ads campaign and select the option Use Existing Post.
  • From there, you will see an Enter Box ID into which you will enter the copied URL.

Through this way, you can begin a new campaign while restoring the previous posts’ engagement stats.

  1. Experiment with Ideas

Not every technique is going to work in your work. The key here is to identify the parts that work in optimizing your overall campaign efforts. For this purpose, you need to perform A/B test to identify what messages, creative elements, and content shape resonate best with your audience.

There is no order or a manual that you can follow when A/B testing your campaigns. However, copy, ad format, design, campaign objectives, and button placement are something you must never ignore during the testing phase. Additionally, keep a tab on all these changes to differentiate between the things that work for you and the things that do not.

 

Conclusion

There is no denying the fact that optimizing Facebook’s ad campaigns is a nerve-wracking process. On most parts, it is confusing and there are not any shortcuts to success. However, you need to undertake certain measures to ensure that your money and efforts do not get wasted in the end.

This is why you must follow the above-mentioned optimizing strategies which, although are too much work, will definitely be worth all your efforts!

 

Author’s Bio: Shawn Mike provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Hire PHP Developers.

The post 7 Tips to Optimize Your Facebook Ad Campaigns appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Really frustrated with performance from multiple professional agencies and need some guidance please. - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 03:12PM
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I can’t get paid users for my app. - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 02:37PM
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Books to get better with: 'Google Data Analytics' & 'Excel Data Reporting'? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 01:22PM
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Anyone experience with facebook ad? Going to use most of my funds for all in strategy - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 12:22PM
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Better to give price quote instantly or require contact info first? Website based quote calculator for saas business - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 12:22PM
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Face to Face Marketing and Handouts - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 11:02AM
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URGENT: Does anyone subscribe to the Mindvalley email list? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 10:12AM
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What exactly is MarTech? How is it different than AdTech? - learn more here: https://t.co/j2cExRlAie #marketing


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February 28, 2019 at 08:32AM
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Video Membership Site With Paywall - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 06:52AM
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Looking for Marketing Whitepapers - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 05:42AM
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Possible to get into business/marketing without a business/marketing degree? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 04:12AM
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Checklist for Websites for marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 04:12AM
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Social Media Growth - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 04:12AM
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How do i check if the IP im using is blacklisted? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 02:32AM
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Marketing Lessons To Learn From Apple - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 02:32AM
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Wednesday 27 February 2019

Do discounts and promotions work? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 12:03AM
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Consumer Insights/ Market Research how to started - learn more here: https://t.co/j2cExRDbGO #marketing


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February 28, 2019 at 12:03AM
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Waze marketing funnel /marketing research - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 07:22PM
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Advice on Offering to do Social Media/Marketing to My Boss - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 06:47PM
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Advice needed: Dealing with Competitors on Social Media - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 04:42PM
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Create an email using a flyer - interview question - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 04:42PM
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Appointment Scheduler Help - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 04:42PM
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Mobile hardware recommendations for marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 04:42PM
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I approached a potential client, pitched them, and they'd like to go ahead. But they've started to show early signs of being a very difficult client. What's your move when you want to back out? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 04:42PM
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How to promote the app in the US market? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 03:12PM
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What are some of the best Social Media Marketing Courses/Trainings? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 03:12PM
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Favorite Conferences as an Agency? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 27, 2019 at 02:37PM
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Reviewing LinkedIn’s Water Cooler Report: What the platform’s most popular posts can teach you about content marketing and creation https://t.co/BxmQpPcRIE


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February 27, 2019 at 02:03PM
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Reviewing LinkedIn’s Water Cooler Report: What the platform’s most popular posts can teach you about content marketing and creation

With over 590 million users and two professionals joining LinkedIn every second, the platform has become a favorite for business people worldwide. In fact, the professional networking site has been touted as, “the virtual water cooler of the global business world.” A whopping 2 million posts, articles, and videos are published on LinkedIn each day, with 91% of executives rating LinkedIn as their choice for professionally relevant content.

LinkedIn’s recent Water Cooler Report shares the 10 most popular articles that LinkedIn members engaged with throughout the month of December 2018. Knowing the subjects that LinkedIn users most enjoyed will help marketers to better understand their audiences, and therefore be able to create content that will be valuable to them. This article will explore the main takeaways from the Water Cooler Report, and provide insight on the topics that have emerged as most pertinent to LinkedIn members.

 

  1. LinkedIn users enjoy articles that focus on employees: Articles centering on creating a positive work environment for employees are a common thread throughout the Water Cooler Report. It’s clear that company culture is a main concern for professionals, and articles such as Be the Spark by Diane Fennig, Your Most Important Assets Aren’t Your Clients; It’s Your Employees by Brigette Hyacinth, and Happy Employees Are More Productive. As Simple as That! Agree? by Oleg Vishnepolsky prove this. These pieces offer insight into how to best treat and motivate your employees so that they can be as happy and as effective as possible within their roles. According to Diane Fennig, employees will value, “a sincere thank you and an appreciation and acknowledgment of good work. Gifts need not to be attached.” Marketers should capitalize on this thirst for content that pertains to employee relations, and create some of their own.

Source: Design Wizard

 

  1. LinkedIn users enjoy articles that offer leadership tips: 45% of LinkedIn users are in upper management, which means there are a large amount of business leaders on the platform. Naturally, these professionals are interested in articles that can help improve their leadership techniques. Articles such as  Leading from Hurt Versus Leading from Heart by Brene Brown and When People Ask You How You Are, Stop Saying ‘Busy’ by Robert Glazer offer advice on how to manage your organization proficiently. The Water Cooler Report’s articles offer tips such as, “Effective leaders record, manage and consolidate their time,” and, “As daring leaders, we have to stay curious about our own blind spots and how to pull those issues into view, and we need to commit to helping the people we serve find their blind spots in a way that’s safe and supportive.” Creating content that is tailored to LinkedIn’s leaders will be useful to and appreciated by the user base.

Source: Design Wizard

 

  1. LinkedIn users enjoy articles that offer advice from renowned businesspeople: LinkedIn’s professional user base clearly like reading articles written by or related to famous leaders such as Bill Gates and Warren Buffet. 5 Books I Loved in 2018 and What I Learned at Work This Year by Bill Gates found their way onto the Water Cooler Report, along with Warren Buffet Says You Should Hire People With These 3 Traits, but Only 1 Will Point to a Truly Successful Employee By Marcel Schwantes. It’s understandable that the insight of globally successful business people would attract the interest of those hoping to follow in their footsteps. As a marketer, publish content which focuses on famous thought leaders that will serve to both inform and inspire.

Source: Design Wizard

 

  1. LinkedIn users want to stay updated on industry news, stats and other developments: Knowledge is power, and this is especially true when it comes to the business world. LinkedIn users want to keep their fingers on the pulse of their industry, so reading about recent occurrences and breaking revelations is vital. This is reflected within the Water Cooler Report, with articles like “Black Woman Named Deputy Director of NASA’s Johnson Space Center, Making History” by Teddy Grant and “The World’s Most Successful People Don’t Actually Start Work at 4 a.m. They Wake and Work Whenever the (Heck) They Decide” By Jeff Haden, Inc making the list. Publishing important news stories and making use of recent study findings is a great way for your content to capture the attention of professionals on LinkedIn and beyond.

Source: Design Wizard

 

  1. LinkedIn users enjoy short articles: The top five articles within the Water Cooler Report are each less than 500 words, with the number one article Be the Spark being under 200 words. These viral articles (Be the Spark has 63,375 likes) show that even a few words can pack a big punch— when it’s written correctly. After all, businesspeople lead busy lives and may not always have the time or the desire to read through long pages of text. Pieces that are short and sweet can be dissected easily and quickly by businesspeople, perhaps when they’re on the train to work or waiting in line to order their morning cup of coffee. Marketers should take this knowledge and create short articles as well as long articles. Shorter content can be written faster, so sharing bite-sized articles at least once every other day should be your goal.

Source: Pikwizard

Analyzing LinkedIn’s Water Cooler Report will allow marketers to make the most informed decisions about their content.  Knowing what kinds of articles user’s value most will allow you to create a potent and proactive marketing strategy. The above insights will start you off on the right foot, and for even more assistance with your content marketing needs, contact The Content Factory today!

 

Author’s Bio: Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers.

 

The post Reviewing LinkedIn’s Water Cooler Report: What the platform’s most popular posts can teach you about content marketing and creation appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance https://t.co/AkTTpC75cL


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February 27, 2019 at 01:48PM
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It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance

Artificial intelligence had long been one of the most popular topics in science fiction movies. Although robots are still far from taking over the world in real life, AI is already a very common technology used for numerous purposes. Machine learning allows us to solve various difficult tasks that otherwise would take a lot of time and effort. Machines can analyze massive amounts of data and deal with repetitive and boring tasks much better than humans, learning from their experience and improving their methods.

AI offers countless opportunities for email marketers. Despite the extending variety of marketing channels available, email marketing remains one of the most effective tools. The number of email users grows every year and is expected to reach 4.1 billion by 2021. Email marketing also brings you an amazing return on investment: $38 for every dollar spent. It’s a perfect solution if you want to increase sales: according to statistics, 44% of people who receive email promotions make at least one purchase based on emails. Is it possible to make email campaigns even more effective? Yes, in fact, artificial intelligence can increase your email performance dramatically.

How AI Optimizes Email Marketing Performance

  • Personalization
    The first and biggest advantage of AI for email marketing is personalization. The modern sophisticated audience loves a personal approach, and it may be not a problem when you have just a few subscribers. However, as your list grows, it becomes impossible to manage data manually. AI can analyze your subscribers’ behavior, customizing your emails. For example, if a subscriber usually checks their emails in the morning, AI will detect this behavioral pattern and send emails at the right time. AI can also tailor your offers to the interests of a particular subscriber.
  • Subject line optimization
    Good subject lines are crucial for the success of your email campaign. They should immediately grab attention and persuade recipients to open your emails. Therefore, you have to choose effective calls to action. AI can use data analysis to select CTAs that will engage your audience based on the history of your campaign. According to statistics, AI provides 95% more effective subject lines than those written by humans.
  • Segmentation
    AI also allows for much more precise segmentation. “It can easily analyze demographics of your audience, as well as its interests and behavior. It can also take into account their history of purchases and products they’ve searched for. Obviously, properly segmented email lists have higher conversion and opening rates,” explains Jane Smith, a digital marketing expert at College Writer.
  • Better A/B testing
    Traditional A/B testing involved two variants of an email and marketers changing one detail at a time, trying to create an email that will resonate with the audience. Today, AI allows you to test dozens of variables, including layouts, subject lines, CTAs and their position, preheader text, etc. AI solutions allow marketers to quickly detect trends and make predictions based on many details that would be unnoticed by a human.

The Best AI Tools to Optimize Your Email Marketing Performance

  1. Phrasee is a great tool for subject lines. It analyzes your content and predicts possible responses, choosing the right writing style based on the specifics of your industry. It increases your conversion rates and clicks by suggesting the most effective subject lines. Another advantage is that the more you use it, the better it understands what your business needs. This tool is already used by such companies as Virgin Holiday and Domino’s. The former managed to increase open rates by 2%, which resulted in millions of dollars in profit.
  2. Atomic Reach is aimed to create high-quality content that increases conversions. This is a very difficult task that becomes even more complicated given that your content should be consistent across various channels. Atomic Reach analyzes your content and checks it for readability, emotional intensity, sentiment, structure, etc. As a result, your team can easily find a recipe for content that brings conversions.
  3. Boomtrain works with different types of content, personalizing it for a specific user and increasing clicks and engagement. This tool analyzes the preferences of your audience and selects the most relevant content. It also builds a profile for each customer, analyzing their behavior on websites, as well as in emails and mobile applications.
  4. Seventh Sense is very popular among HubSpot and Marketo users. This tool calculates the right delivery time based on your recipients’ activity and personalizes the frequency of emails, as well as their number. Such an approach prevents your emails from being marked as spam.
  5. Lead Gnome is a tool that automatically replies to emails, categorizes them, and immediately delivers actual customer responses while getting rid of auto-responses. This tool seamlessly integrates with common CRMs and other automated solutions, including HubSpot, Salesforce, Marketo, and Oracle.
  6. Optimail is an AI-based solution that adjusts the timing and the content of your emails. It’s more effective than traditional A/B testing, as it takes into account your long-term goals, analyzes the online activity of your recipients, and monitors purchases and shares on social media.

The best examples of the effectiveness of AI solutions are such companies as Netflix and Amazon. Netflix sends perfectly personalized emails based on the watching list of a recipient. AI algorithms analyze large amounts of data, providing recipients with relevant recommendations based on their real interests. Amazon also uses an AI-driven platform to create a personalized user experience for each customer. Amazon’s emails are always highly personalized and relevant, increasing engagement and brand loyalty.

 

Conclusion

Email marketing used to be very complicated and time consuming because marketers had to analyze data and adjust their emails manually. Thanks to cutting-edge technologies like artificial intelligence and machine learning, many difficult marketing tasks has become much simpler. Machines deal with targeting, scheduling, verification, and statistics more effectively and faster than humans, giving marketers a considerable advantage. AI can provide you with insights into your customers’ behavior and preferences, increasing your email marketing performance in no time and expanding your capabilities.

 

Author’s Bio: Ester Brierley is a talented QA Engineer in a software outsourcing company, a competent virtual assistant and content creator for College Writer, but thinking about her own entrepreneurial journey. Being passionate about her career, Ester takes online courses to improve her digital marketing skills. Follow her on Twitter.

The post It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Jordan Silver Interview Mondo Monster Wear

Who are you and what business did you start?

I’m Jordan Silver. In 1996, I founded Ag Media Solutions, Inc. Initially, we began as production company developing documentary concepts. Soon, we began working with larger corporations like Goldman Sachs on their video projects. We became adept on marketing and training videos. That later morphed into doing small ads and small ad campaigns. It was during this time that we established other needed marketing tools: video and written press releases, live event production and web development. We then took on other marketing projects geared for mobile media and even text marketing. Soon we were acting as the outsourced marketing department for companies that didn’t have their own in-house group. We specialized in marketing for law firms, accounting firms and other professional groups. In 2014 we launched our e-commerce side business Mondo Monster Wear. Mondo Monster Wear was created because of our love of pop culture (Star Wars, Star Trek, Odd Couple, Honeymooners, Sanford and Son) and the lack of fun fan-made shirts. We used a system known as Direct-To-Garment (DTG) where the art is printed directed on the shirts. There are no set up fees or color limitations like silk screen. We can basically print one shirt at a time rather than have to do huge runs of a design. In essence, Mondo Monster Wear is a hobby/business creating shirts and designs that we like. We have even done some custom designs for schools, organizations, events and bar and bat mitzvahs. Following the success of our own e-commerce page, we began working with other companies designing and creating their e-commerce sites. Right now we have our own shirt site and adminstrate one for a socks company and one that creates databases of personal information.

What’s your backstory and how did you come up with the idea?

I am actually a trained television and video producer. I worked at ABCNews for 11 ½ years and CBS entertainment for two. In addition, I worked at a documentary production company and a public relations firm. I used all of the experiences I gained at each stop to help craft my business model.

Describe the process of designing, prototyping, and manufacturing the product.

All art is created by me and graphic designers working on consignment. It’s all based on parody and “making fun” of the quirks of the shows and movies. While we do make designs that are requested, it’s very rare that we put them out there. My products are for sale on my website, www.mondomonsterwear.com and my ebay store (https://www.ebay.com/str/mondomonsterwear). All shirts are made to order. We don’t keep shirts in stock. With 450 designs times three genders (youth, male, female) times seven sizes times infinite shirt colors, there’s no practical way to keep everything in stock. We have a ten day fulfillment for domestic orders. Orders come in, we send the order and the art to our sub-contractor that prints the shirts. We then mail them out via USPS first class.

Describe the process of launching the online store/business.

We have relied on social media. We have pages on Twitter and Facebook. We join or launch fan pages based on the different topics that we like. We “troll” those pages looking for commonalities between the topics and our art. We will reply with comments that include our shirt URLs. We rely heavily on SEO and other “key words” for our designs to be found in Google and other search engines. We started slowly with one sale our first year, 108 our second year, and doubling sales each year after that. Finding the right fandom and showing them our designs was the beginnings. We will at times reach out to events and event organizers to let them know about our product for help with marketing. We also have taken out banner ads on some fan-blogs or other pages.

Since launch, what has worked to attract and retain customers?

The personal touch! We will call customers to confirm sizes or shirt colors. Every sales gets a personal email. Every delivery gets a personal email with tracking information and approximate date for delivery. Plus we give discounts for people that follow us on social media, send photos of them wearing the shirts or if they contact us with praise for our items. We also send out two e-mailers a year.

How are you doing today and what does the future look like?

We are doing exactly what we want to do each year and expect to keep growing.

Through starting the business, have you learned anything particularly helpful or advantageous?

Every day we learn something new. QC is the key!

What platform/tools do you use for your business?

Shopify, eBay, Facebook, Twitter

Advice for other entrepreneurs who want to get started or are just starting out?

If you want to do it, then do it. I follow the advice of two very sage biblical philosophers as my basis for staying business:

“Whether you believe you can or you believe you can’t, you’re right.”

“Do or not do. There is no try.”

Are you looking to hire for certain positions right now?

Graphic designers willing to work on consignment.

Where can we go to learn more about you?

https://www.agmediasolutions.com/about.html

https://www.agmediasolutions.com/biography—jordan-silver.html

 

 

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