Sunday, 31 March 2019

Marketing for adult categorized website - learn more here: https://t.co/j2cExRDbGO #marketing


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April 01, 2019 at 01:49AM
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DTC Branding Agency - learn more here: https://t.co/j2cExRDbGO #marketing


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April 01, 2019 at 12:59AM
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A company asked me to work for them but with this weird compensation model - learn more here: https://t.co/j2cExRDbGO #marketing


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April 01, 2019 at 12:59AM
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Direct mail vendors recommendations - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 10:14PM
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Messaging/Copy/Branding Review? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 09:29PM
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Marketing KPI’s for compensation - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 09:29PM
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Using Instagram for marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 08:14PM
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replacing Mailchimp for our Shopify Store - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 05:09PM
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FB Replying for Engagement - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 12:49PM
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Would working for a bigger agency be a good move for me? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 12:29PM
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Which recurring email industry newsletters do you actually enjoy reading? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 09:09AM
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How would you make marketing consulting a product? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 07:40AM
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Visual search - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 05:54AM
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Mailchimp & Shopify breakup - thoughts? If you were using the integration, what’s your workaround solution? What does this mean to you for data sharing? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 05:54AM
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What do you do with your CRM? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 31, 2019 at 04:59AM
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Saturday, 30 March 2019

I need feedback (CSS) - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 08:14PM
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What are marketing jobs and working for a company like? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 06:50PM
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Funnel Brainstorming: Getting B2B Prospects to Share Sensitive Info - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 05:09PM
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Brand agency interview - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 01:54PM
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What’s a good way to get all my YouTube subscribers to check out / subscribe to my Facebook, Spotify, etc? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 12:29PM
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Should I trademark my rapper name? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 12:29PM
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What percentage of the media budget do you allocate for producing the creative? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 11:09AM
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When ia fhe right time for an ego baut post on blog? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 11:09AM
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What are your favourite academic journal articles you read in college? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 11:09AM
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How to sale birth control equipments online? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 09:24AM
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How to target owners of online-shops/e-commerce with FB Ads? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 04:00AM
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Friday, 29 March 2019

Cost of badly targeted ads - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 12:59AM
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Is it true that most big name companies only hire MBAs for entry level marketing positions ? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 30, 2019 at 12:19AM
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Any Email Countdown Timer Tool For Free Or One-time Fee? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 10:49PM
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Outbound Leadgen Recommendations - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 10:14PM
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Marketing Newborn wants the advice of her Marketing Role models! - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 09:29PM
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Marketing Noob looking to create a skillset - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 06:49PM
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The right way to ask for a raise - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 05:09PM
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The Start-up I'm at is out-sourcing for PR, Webdesign, etc. Should I be scared my role will be obsolete in the future? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 05:09PM
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What field has more opportunities: Digital Marketing or Product Management? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 05:09PM
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Planning an Effective B2B Content Marketing Strategy https://t.co/pFKsRgPF2q


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March 29, 2019 at 05:01PM
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Planning an Effective B2B Content Marketing Strategy

Content marketing is one of the most widely adopted B2B promotional strategies, with the last year’s Content Marketing Institute’s benchmarks study reporting that 91% of their B2B respondents leveraged this tactic at least to some extent.

The same study also shows that the success rates were closely tied to a number of other factors, with most of them boiling down to how committed the respondent actually was to this approach. The ones who kept delivering content consistently, kept a documented strategy and tracked the progress meticulously, reported success at much higher rates than those who tried to only use content marketing to complement their other promotional efforts.

Naturally, commitment is not enough. Here’s a brief overview of where your time and resources should be directed if you want to see actual results from this approach.

 

Audience analysis

Audience research for B2B content marketing is heavily focused on user intent. At the same time, the behavior of your ideal customers is more predictable, in the sense that their actions are guided more by the interests of the company they are working for than their own impulses and whims.

Reaching these decision makers may seem difficult, but it is the fact that you can count on them always being as rational as possible that allows you to anticipate their needs with a much greater degree of accuracy than you could otherwise.

Finally, unlike members of the general public, they often want to be found. Platforms like LinkedIn make it ridiculously easy to start an audience research from scratch, not just by going through the moderated groups of professionals who might meet the profile you need, but also by minor-level data mining aided either by LinkedIn’s internal search capabilities or web scrapers like Screaming Frogs SEO Spider. All the data you may be interested in has been meticulously provided by the very users you are trying to reach – because they want to be reached, all you need to do is gather it.

 

Keyword research

Once you know a bit about what your audience is expecting, you can start formulating an idea regarding the exact keywords they are likely to use. Reading their discussions on forums or in blog comments is a good start towards understanding, not only how they would compose a query, but also which of those queries you actually want to rank for, and which have a low chance of benefiting you in any tangible way.

Effective B2B keyword research has to take into account the long sales cycle that still lies ahead of your leads, even once they reach your page through organic search. What this means is that when choosing which keywords you are going to base your content marketing strategy around, you can’t simply look at those that will get the most organic traffic to your site. Conversion rates from organic are much lower in B2B marketing than B2C, as vendors are much less likely to be swayed into converting just because you have written an interesting article.

Instead, you have to think about the next step in the journey of the visitor reaching you through search. The keywords that you want to pursue won’t be the ones bringing the most visitors to your site, but the ones bringing in the most qualified leads and setting up the rest of their journey.

While we don’t mean you shouldn’t also target high-volume keywords that are within your reach, you’ll often find that intent-specific long tail keywords can bring you more value.

 

Competitors and content gap analysis

If you haven’t taken a look at your competitors during the keyword research phase (and you should have), now is the perfect time. Naturally, in order to see in which areas you might want to take cues from their strategy, you also need to perform a detailed audit of your existing content.

Competitors are an invaluable source of information, but it is important to remember what you are looking for when going through their content. This kind of analysis is not meant to result in you plagiarizing their tactics or posts, but instead in identifying best practices, learning more about your shared audience, and focusing more on what they are not writing about than on what they are.

If you have done your due diligence during the first two phases of planning a content strategy, i.e. audience and keywords research, competitor research is the final step of the content gap analysis – the first two stages let you know what your audience is looking for, and the third revals what is already available, all you have to do is fill in the void in between.

 

And the work can begin

Once you have all this data on your disposal, you can confidently move on to the execution stage.

The fact that you can now proceed with creating an editorial calendar and promoting your content, doesn’t mean that you won’t have to keep reassessing what you think you know about your audience, keywords they use and competitors who are vying for their attention. However, once you actually have a campaign going, you won’t be working in the dark anymore, but will now have actual feedback to guide your efforts, drastically improving their effectiveness.

The post Planning an Effective B2B Content Marketing Strategy appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Most unconventional marketing gag - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 04:12PM
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Need Your Suggestions - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 12:50PM
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In short, who would be the best target group for telemedicine in USA and how should the marketing be done? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 12:30PM
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Hey there guys, I've just started a b2b marketing podcast, please have a listen. if you would like to be a guest or have any ideas for a good topic then please let me know! https://t.co/W1EbPQ88v4 - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 12:30PM
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Any way to get started with sports marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 12:30PM
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Went to a marketing lecture years ago...want clarification and more resourcces - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 11:10AM
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Instagram Stories Video Ad (English + Worldwide) Not Shown To USA, Canada or Australia, Why? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 11:10AM
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What's your favorite strategy to get web development clients? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 11:10AM
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Need help marketing a EDM DJ via Facebook, instagram and Twitter - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 11:10AM
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How can I build my Instagram without any physical products on hand yet? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 09:24AM
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Adwords and Analytics - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 09:09AM
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How to do exploratory segmentation? Not the mechanics. - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 09:09AM
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A full, frequently updated list of communities on digital marketing and online entrepreneurship - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 07:25AM
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"Digital Marketing Manager" - should I go for the interview? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 07:25AM
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Multiple social media managing software - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 06:59AM
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Product Marketing vs Content Marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 05:40AM
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What is the value of domains? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 29, 2019 at 03:30AM
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Thursday, 28 March 2019

Youtube brand association worth - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 09:50PM
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10 Creative Ways to Utilize Social Media Marketing at Trade Shows https://t.co/pWXsMLhdx0


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March 28, 2019 at 09:01PM
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I have a database of Facebook IDs of my competition, what should I do now? - learn more here: https://t.co/j2cExRlAie #marketing


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March 28, 2019 at 08:40PM
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Can anyone share their experience of moving to another city as a digital marketer? (esp. in paid search aka SEM) - learn more here: https://t.co/j2cExRlAie #marketing


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March 28, 2019 at 07:55PM
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10 Creative Ways to Utilize Social Media Marketing at Trade Shows

With the rise of digital advertising and other online marketing tactics, exhibiting at a trade show event or conference can feel like an outdated practice. Though not as prevalent today as other forms of marketing may be, trade show marketing remains one of the best ways to connect with customers and make a lasting impression on a target audience. Social media, on the other hand, has soared to the top of marketing. There are literally billions of social media users across the globe with one new user every 10 seconds. Statistics show that roughly 91 percent of retailers have at least two social media accounts and 81 percent of small and medium businesses use a social media platform. Integrating social media marketing into your next event is a great way to increase your presence and maximize your trade show results.

Here are 10 creative ways to leverage social media before, during and after your event:

Before

Let people know you’ll be exhibiting. Weeks before the trade show is scheduled, start posting announcements on all of your social media channels. Let your followers know what the name of the event is, when it starts and where to find you on trade show day. Reach out to your connections as well, including those on LinkedIn, to invite them to visit your booth.

Use the hashtag. Most events and conferences use their own official hashtag for tweeting and sharing posts on Facebook and Instagram. Find out what the official hashtag of your trade show event is and use it in every post that is relevant to the show leading up to, during and even after the event. You can also use this hashtag to search for prospects and other exhibitors, “like” their posts and invite them to your booth.

Create custom graphics. Prepare shareable content ahead of time by creating custom graphics, marketing materials and videos to post on social media. You can share these items before the event to raise awareness and during the event to engage with your followers. Pro tip: Use the same graphics you created for social media to create eye-catching trade show displays for your booth.

Tease new products. If you plan on launching a new product or service or have a special announcement to make, you can use social media in the weeks leading up to the show to build the hype around not just your new product but the event as well. You can do this by recording teaser videos or asking your followers to guess what the product may be. Use the official hashtag to further increase the anticipation for the event.

During

Post regularly. Remember to post and post often. Post about everything, from your interactions with attendees at the show and important information about your booth to giveaway announcements, speaking times and more. Use the official event hashtag with each post. If you think you’ll be too busy to post during the event, you can schedule posts ahead of time.

Go live. Share your trade show experience with everyone in your social media network by live-tweeting or using Facebook Live or Instagram Live. Your followers will be able to go behind-the-scenes with you during the event and have conversations with others who are following along. These platforms also allow your followers to interact with you and ask you questions as you broadcast live. If you are speaking at the event, have someone stream it live or record a video to share with your followers later.

Share photos. Make sure to take plenty of photos, selfies and video during the event so you can post them throughout the day and even after the show is over to increase engagement. Try to capture “candid” moments between your sales reps and your visitors and avoid photos that seem staged. Remember to use the event hashtag when you post photos and video so that everyone who is following along with the event via social media can see your content, too.

After

Post recaps. Work doesn’t stop when the trade show ends. After the event, post recaps and photos of your favorite moments from the show. Write a blog post recapping the event or a blog compiling all of the questions your visitors asked you during the show along with answers to those questions. Share that on your social media channels as well.

Share trade show materials. If you gave a presentation, led a product demonstration or hosted a Q&A session with your attendees, you can share them with your followers via social media. Share YouTube video clips from the Q&A, a PDF of the PowerPoint slides from your presentation and other graphics you used during the trade show.

Connect and follow up with leads. Don’t forget to promptly follow up with your leads after the show. The Harvard Business Review found that leads were seven times as likely to convert into prospects when they received a follow-up within an hour. Go through all of the business cards and emails you acquired during the show to connect with your leads on LinkedIn and other social media channels. Then, follow up with those leads by sending them a personalized message thanking them for visiting your booth and inviting them to learn more about your business and its offerings. Social media is also a useful tool for researching your new leads. Before sending them a message or email, check out their LinkedIn page to learn more about your lead and come up with conversation starters.

Trade shows are a big investment—they require a lot of time, energy and money—so it’s important to make the most of them if you want to see a good return. By integrating your trade show marketing strategy with these social media marketing tips, you’ll be able to engage with your customers, connect with new leads and other exhibitors in your industry and set yourself apart from the competition. Good luck!

The post 10 Creative Ways to Utilize Social Media Marketing at Trade Shows appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Has anyone here used Google Analytics' interest categories (in-market or affinity) to guide their content strategy? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 05:36PM
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Advice with email marketing? - learn more here: https://t.co/j2cExRlAie #marketing


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March 28, 2019 at 04:06PM
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Woo Commerce v. Shopify - learn more here: https://t.co/j2cExRlAie #marketing


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March 28, 2019 at 04:06PM
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Looking for case studies/books about marketing for financial advisory firms? - learn more here: https://t.co/j2cExRlAie #marketing


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March 28, 2019 at 04:06PM
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Double major in Management or minor in SCM? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 02:55PM
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How is a paid media team in an agency structured? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 02:25PM
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Who invented the 5-stage model of the buying process? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 02:25PM
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Hero Within – Tony B Kim Inteview

The post Hero Within – Tony B Kim Inteview appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Hero Within – Tony B Kim Inteview https://t.co/HRCS3SECln


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March 28, 2019 at 02:11PM
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People who work in the industry, do you like your job? What fields do you recommend for most enjoyment at work? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 12:46PM
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If you were to have to describe market segmentation to college freshman how would you do it? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 11:51AM
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Need advice on how to target niche product customers - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 11:51AM
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Agency people: how do you source creatives? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 11:21AM
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Any other media planners/buyers here? - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 10:30AM
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Advice for building Twitter followers - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 09:20AM
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Help! I'm a digital marketing freelancer looking to get more clients by approaching shops. - learn more here: https://t.co/j2cExRDbGO #marketing


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March 28, 2019 at 08:25AM
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Should you always use job offers as leverage? - learn more here: https://t.co/j2cExRDbGO #marketing


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7 Benefits of Digital Marketing for Companies

Whether you are self-employed a large company, you can take advantage of the benefits of digital marketing. This new channel to publicize your company and win customers, among other things, seems to have become fashionable and today everyone wants to have their Facebook account and appear on Google. But digital marketing is much more than that: its email marketing, content marketing, SEM. Today I want to give you 7 reasons or benefits so you have to apply all those digital marketing strategies in your company.

Let’s start!

 

Benefits of Digital Marketing

1- It allows to live up to the big companies

In the digital world, we all have the same tools available, so we can all achieve the same impact and notoriety. The most important thing is to have the capacity and knowledge to develop an effective strategy, but the opportunities are practically the same for everyone, which has been done in diamondcleaningcalgary.ca and it is recommended as the big company. Although it is true that if you have a large company with a brand of great notoriety in the physical world, this will boost your online growth.

2- It is more profitable than marketing in any other “traditional” channel

The Internet has made the costs much cheaper, so with a small investment in digital marketing it is possible that you obtain better results than with a large investment in traditional channels. In addition, marketing through the Internet is easier, faster, easier to measure and more effective.

3- You can measure the return on investment (ROI) easily

In the digital world you can know the return on investment (ROI) easily and precisely due to the amount of data you can obtain and measure, which in traditional marketing is almost impossible to do. The digital marketing platforms offer you very complete statistics and allow you to track the campaign in a very detailed way. In digital marketing you can know the evolution of the strategy and reorient it based on the results you get.

4- The results are seen in real time

This is much related to the previous point. The results with simple to measure and at the same time can be measured in real time. This means that you can make changes to your campaign while you are doing it. In this way you will take better advantage of the investment and obtain better results.

5- It facilitates the interaction and proximity with the audience

The Internet allows you to have a personal digital experience, a direct and effective deal with your clients and potential clients, which translates into greater engagement and satisfaction. All this through traditional marketing is very difficult to achieve. This also means that customers and potential customers will have at their disposal all the tools to share and publicize your company and your brand but also to complain or speak ill of you. This may be a handicap for some, but I think it is positive, since companies that do it well will have more reputation and it will be easier to identify those that give a worse service or those that offer poor quality services.

6- You can reach users around the world

One of the main benefits of digital marketing and that your company is present on the internet is that your market is open to everyone. Thanks to this new channel of communication and marketing you can reach users from other provinces, regions or even countries at the same price as if you want to communicate with people in your city. This allows you to expand and grow your business.

7- It is a step towards the future of the internet of things

We are entering a fully digital age, where technology begins to condition our behavior and our way of communicating and relating. The adoption of a digital strategy by companies favors the welcome to the technological future that is already here. Most of us no longer conceive of life without internet: we listen to music on the internet, we buy on the internet and we interact with other people through the internet.

 

It’s your turn…

Now that you know the benefits of digital marketing, it’s your turn to get the most out of it. Get to work and you’ll see how you fall in love with digital marketing and its great advantages over traditional marketing strategies.

The post 7 Benefits of Digital Marketing for Companies appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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