Thursday, 31 January 2019

The Fyre doc stressed me out. - learn more here: https://t.co/j2cExRDbGO #marketing


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February 01, 2019 at 01:29AM
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How to more precisely reach target-audience on social media - marketing a singer - learn more here: https://t.co/j2cExRDbGO #marketing


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February 01, 2019 at 01:29AM
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need help with brand name - learn more here: https://t.co/j2cExRDbGO #marketing


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February 01, 2019 at 12:19AM
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How do I advertise to super high net-worth individuals? - learn more here: https://t.co/j2cExRDbGO #marketing


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February 01, 2019 at 12:19AM
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Complete beginner asking for feedback on an ad before I post it [In Comments] - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 05:29PM
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I’m at my entry-level marketing job. Am I being taken advantage of? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 05:09PM
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Help establishing the best fitting job title for my skills and responsibilities - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 05:09PM
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Marketing expert tips for startups with no budget AMA this Saturday - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 04:29PM
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Any Agencies in the SF Bay Area interested in a free "Python Coding for Advertisers" workshop? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 04:19PM
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Is "social marketing" an actual term, or does it simply fit into digital marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 03:24PM
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Our website is really slow to load. What's the most likely culprit? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 03:24PM
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Career advice: breaking into the field with little to no experience? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 03:14PM
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Marketing for Lawyer - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 02:04PM
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Facebook/Instagram Ads dip in CPM - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 12:34PM
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Need Help Gaining Experience - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 11:54AM
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Advice on the best marketing career path/vertical for a 30 year old?? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 11:54AM
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Resume writing services - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 11:54AM
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Basics On Social Media Marketing (Not Bullshit Approach) - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 11:54AM
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In the last 6 months, I started my firm by getting clients via an AMA from Reddit, grew it via F2F meetings, did another AMA, lost more than 50% contacts after getting hit by a car and being hospitalised, and now Reddit provides 40% of my firm’s revenue. AMA about Backlinks!…


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January 31, 2019 at 11:54AM
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Tips on Hiring For an SEO Audit? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 10:54AM
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Instagram promo Feedback - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 10:54AM
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Story researcher for digital content and ads rate - help - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 10:54AM
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NPS scores per sector (GLAM sector) - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 10:54AM
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January 31, 2019 at 10:54AM
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January 31, 2019 at 10:54AM
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Reddit Influencer Marketing - learn more here: https://t.co/j2cExRDbGO #marketing


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Why is it a big deal for Bud Light to be adding nutrition labels to it's products? - learn more here: https://t.co/j2cExRDbGO #marketing


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Best non-Wordpress opt-in software for popups, etc.? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 10:54AM
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Looking for masters degree advice - learn more here: https://t.co/j2cExRDbGO #marketing


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How to Decide Which Social Platform is Right for Your Paid Content Promotion

You have been writing brilliant content that is optimized with on-page, off-page, and technical SEO. Your content is ranking well and is being shared across various social media platforms.

This happens, but not every time.

Almost all businesses, be it large or small, invest a certain part of their budget in content promotion to gain visibility and drive a significant amount of traffic towards it.

Businesses generally rely on paid promotion when their content -even if it has been well-optimized to rank on top- doesn’t get the traction that they expected it to generate. Although, when a site’s content get the expected traction, they still confide in paid content promotion to reach a wider audience.

But how should you decide which platforms can be used to effectively run a paid content promotion, so that your goals are easily achieved, and your content has a lasting impact on the audience?

In this article, we will talk about the factors based on which you can formulate a better decision about the platform that you should choose for paid content promotion.

 

1.  Which Platform Has The Widest Reach?

When you are looking forward to promoting your content, you need to start analyzing the reach of every single one of the platform that people use the most.

To help you better here are the stats accounting the reach of top 5 social media platforms.

  • Facebook – 2 Billion
  • YouTube – 1 Billion
  • Instagram – 800 Million
  • Twitter – 317 Million
  • LinkedIn – 106 Million

Facebook is leading in terms of reach because of the 2 Billion monthly active users. So, if you run advertisements on this platform there’s a possibility that you will reach a far wider audience than the other platforms.

 

2.  Which Platform Does Your Audience Use?

The content you’ve created must be targeting a particular gender, location, or age group. So now, you need to check the demographics of each platform to analyze which of them target the audience that is similar to whom your content is targetting.

Here are the demographics of the aforementioned platforms:

  • Age Group

18 – 29 (88%)

30 – 49 (84%)

50 – 64 (72%)

65+ (62%)

  • Gender

Female (52%)

Male (48%)

  •  Devices

Mobile (179 Million)

Desktop (90 Million)

  • Average Time

35 Minutes

 

  • Age Group

18 – 24 (11%)

25 – 34 (23%)

35 – 44 (26%)

45 – 54 (16%)

50 – 64 (8%)

65+ (3%)

  • Gender

Female (45%)

Male (55%)

  • Devices

More than 50% of views come from mobile.

  • Average Time

40 Minutes

 

  • Age Group

18 – 29 (59%)

30 – 49 (33%)

50 – 64 (13%)

65+ (8%)

  • Gender

Female (58%)

Male (42%)

  • Devices

Mobile (21 Million)

Desktop (91 Million)

  • Average Time

15 Minutes

 

  • Age Group

18 – 29 (36%)

30 – 49 (23%)

50 – 64 (21%)

65+ (10%)

  • Gender

Female (47%)

Male (53%)

  • Devices

Mobile (31 Million)

Desktop (82 Million)

  • Average Time

2.7 Minutes

 

  • Age Group

18 – 29 (36%)

30 – 49 (34%)

50 – 64 (28%)

65+ (16%)

  • Gender

Female (46%)

Male (54%)

  • Devices

Mobile (20 Million)

Desktop (60 Million)

  • Average Time

17 Minutes

 

If your content targets the women genders of the society then you should do paid promotions on social platforms like Facebook and Instagram. And if you are targetting a younger age group then the most appropriate platforms for content promotion would be Instagram, Facebook, and YouTube.

 

3.  Which Platform Has The Highest Engagement Rate?

You have to now analyze which of the platforms have the highest engagement rate, based on the nature of your content and the industry it is based upon, you need to decide which platforms increase your chances of engaging with the audience.

In this category, however, we will study just 3 social media platforms because of their higher engagement rate.

RivalIQ conducted a study to determine the social media platform that has the highest engagement rate amongst Facebook, Twitter, and Instagram in 6 industries.

 

I. Media Industry

II. Non-Profit Industry

III. Higher Ed Industry

IV. Fashion Industry

V. Health & Beauty Industry

VI. Food & Beverage Industry

You are perfectly aware of the focused industry and the related audience that your content is targeting. And when you see the stats, it is clearly visible that Instagram has the highest engagement rate per post.

So, no matter which industry’s audience your content is targeting, advertising on Instagram can bring you the most engagement.

 

4.  Which Platform Has The Highest Conversion Rate?

Source

If you are aiming to build leads through your content, then you need to focus all your advertising efforts on the social platform that has a thriving conversion rate.

A study by Heap suggested that (keeping aside the search engines: Google & Bing) Facebook Ads have the highest conversion rate (4.7%) followed by Instagram (3.1%).

So, if you wish to increase the conversions using your content then you should go for paid promotions on Facebook.

 

5.  Which Platform Has The Most Influencers?

Paid Content Promotion on social channels does not limit to just the advertisements, influencers are also part of it as well. You can undoubtedly run ads but you can also partner with influencers to promote your content.

Source

Instagram and Facebook are the leading platforms that are considered to be the most important social media platforms for an influencer marketing strategy.

You can partner with influencers and market your business or content. Although major influencers might demand a higher price, you surely have micro-influencers to fulfill content promotion.

The reason why you should go for Influencers over ads is the audience can relate to the influencers and they trust them. If an influencer recommends your content or your site, then your traffic and conversions will eventually increase.

Source

 

6.  Which Platform Is Best For What Type Of Content?

There are several types of content and numerous platform to do paid promotion on. So, you need to opt for the appropriate platform that is better than others for your chosen type of content.

Facebook is one such platform that has the best of all of the other social platforms. You can share text, image, video, and links on Facebook.

Similar to Facebook, Twitter also deals in texts, images, videos, and links but the text is limited to just 280 characters, whereas Facebook apparently has no character limit.

Other than that, Instagram is solely a visual content sharing platform (images, videos, infographics) and YouTube is all about videos.

You just need to choose the social platform and the type of content that works best on that particular platform. So, your paid content promotion delivers better results.

 

7.  Which Platform Has Numerous Customization Options?

Every social media platform has their separate Ads section. There is Facebook Ads, Instagram For Business, Twitter Ads, YouTube Advertising, and LinkedIn Ads.

And each of these Ads have their individual customization options. Some have more audience targeting options and some run their ads on general demographics (locations, gender, age, etc.)

However, there are two major social media platforms that have numerous customization options to target their ads to a more specific audience: Facebook and Instagram.

The Facebook Ads customization (which are almost common for Instagram as well) options are:

 

Facebook Ads offer you more targeting options than other social media platforms. You can target your Facebook Ads based on location, age, gender, interests, behaviour, and connections.

You can target the audience that is already aware of your business.

Facebook Ads allows you to specifically target the audience which has engaged with any form of your previously posted content.

Facebook Ads identifies new audiences with interests that are similar to your best customers and targets your ads towards them, eventually building more links.

This feature saves your money. If your ads are competing against each other by targeting a similar audience, Facebook steps in and runs the Ad that is performing well.

Facebook Ads allow you to run ads based on its objective. Is it for brand awareness? Consideration? Or product conversion? Whatever your goal is, Facebook can run ads accordingly.

 

8.  Which Platform Is The Most Cost-effective?

When you invest in paid content promotion, you have to decide which of the platforms can get you the best results: the most traffic, conversions, engagement, reach, etc. at a reasonable price.

However, if you look at the cost and services of every platform then you are surely going to find Facebook to be the most cost-effective platform.

What Do I Think?

So, what do I think?

Well…here you go,

Yep. Facebook.

And it’s not just me who would prioritize for Facebook advertisements. It is 72% of the marketers as well.

Source

The reason why I would choose Facebook is clearly visible in this article. You might also be convinced by the end that Facebook seemed to be the most feasible social platform to run a paid content promotion on.

Facebook has the widest reach, it has more customization options, most influencers are using Facebook; it caters to every form or content, even the conversion rate is higher of Facebook Ads. Plus, it is cost-effective.

These are enough reasons that may compel any marketer to use Facebook as a medium for paid content promotion.

But if you have more money to invest in such a form of promotion, you should prioritize Instagram next. You can control the ads (their customization and everything) through Facebook Ads easily and run paid promotion on both the platforms in a single go.

However, if you still sceptical about what social media platform to choose for paid content promotion, this article answers all those questions that can help you take a better decision based on your specific goals.

 

If you still have any query, the comments section is open to all.

 

 

 

 

 

 

The post How to Decide Which Social Platform is Right for Your Paid Content Promotion appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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January 31, 2019 at 10:03AM
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Know These Actionable Affiliate Marketing Tips for Better Profits https://t.co/doScIkG4gb


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January 31, 2019 at 09:42AM
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Know These Actionable Affiliate Marketing Tips for Better Profits

The domain of digital marketing has widely accepted the trend of affiliate marketing, and it is just not what people say. The reports of a study of 2016 justify the statement, according to which 84% of the publishers and 81% of the brands are using affiliate marketing as their way to reach out the people in the best way.

It is the reason people keep on searching for the affiliate marketing training videos to stay updated with the new trends in this arena. On the merchants’ end, it is a great way to scale up the promotions of the brand, but for the affiliate marketers, it is a great way to keep making a good income by working online.

The entire profits of affiliate marketing depend on how the affiliate performs and thus it is essential for the affiliate marketers to keep improving their performance. The trends in the affiliate marketing keep changing and surviving in this competitive world, and you have to work on all those new tips which can be a help to make good money.

Here are some of the most important and actionable affiliate marketing tips which can help you make good money online and support you to get the attention of the people towards your affiliate links.

 

1. Learn to outrank the competition

When it is about engaging the traffic towards your website, never leave out to concentrate on making substantial efforts with SEO. You have to be the SEO shark when it comes to bringing the attention of the people on your affiliate products. SEO is the most prominent method if you want to outrank the competition in the market. Start working on the white hat SEO which is very much sustainable. The best way to do this kind of SEO is to bring up the hugely resourceful content.

2. Do the (lazy) research

You need to take your time while searching for the best keywords to target or even while looking out for the affiliate ads which should be eye-catchy to the visitors. Always indulge in in-depth research to find some great advertisements which you can keep as a reference. Keep your document maintained which will have all your references. It can prove to be of great help as it will assist you in staying on the current design trends. You can find what the competitors and creating and use it as an inspiration for you. Moreover, when you have your references set right, you can easily create an ad when the right time comes.

3. Step up for a profitable affiliate program

There are tons of affiliate marketing programs these days, but not all can provide you with good earnings. Thus it is essential to take your decision wisely when you have to choose the best affiliate marketing program for better profits. These points will help you find one.

  • Prefer choosing a product those appeals to your niche. You must work on such a segment in which you have some experience or knowledge about it.
  • Do not keep running for big brands as they are engaged in more competition. Thus, it will be challenging to get the desired conversions.
  • Keep the limited number of products in your portfolio, making sure that each is diverse.

4. Use low-cost tools for marketing

Affiliate marketing is the low-cost medium of earning, and it’s time to make the most of it. There are free email marketing tools like MailChimp with which you can build an email list and start your work by sending the offers and newsletters. Social media is undoubtedly a fantastic platform to work on the promotions of your affiliate links and when you have to track the progress, go for using social media monitoring tools. Mention is one such tool that helps in accurately tracking what the customer is saying about the brand. Also, you should start using Google Adwords to track and analyze your affiliate marketing initiatives.

5. Remember Payout is not everything

While you begin with affiliate marketing, it is entirely possible that you might get lured up by sky-high products. But before you leap over it, it’s better to search for the reason that why those payouts are set too high. Start going through the stats and know how the campaign was going. You need to study the conversion rates, earnings per click (EPC) and even the geo-coverage. If any of these factors seems to be low, then the high payout can be a sign of the difficulty of getting a qualified lead to the website. Thus, it is essential that you don’t let the payout be the factor in choosing the affiliate program.

All these tips are tried and tested and are proven with best results for the affiliate marketers. The affiliates these days work on such modern methods to engage the visitors and to convert them to be the potential customers who buy your products. It is exactly what you need to lift the scale of your profits.

 

 

Author Bio: With the deep insight about the digital world, Chris Mitty knows the effectiveness of internet for earning good online and brings to you his YouTube videos tutorials and Affiliate Marketing courses to share this knowledge with you.

The post Know These Actionable Affiliate Marketing Tips for Better Profits appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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Tips for getting more of my holiday customers to come back for more? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 08:24AM
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RECRUITERS. What is the best qualification to set me up for an entry level job? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 08:24AM
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Marketing Automation Professionals - How did your company create an MA Team? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 07:09AM
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Digital strategist, growth strategist, growth hacker, strategist. Are these the same or different? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 06:09AM
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6 Simple Ways to Enhance Your Digital Marketing Strategy – Pouted Magazine - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 06:09AM
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Any good books about promoting music? - learn more here: https://t.co/j2cExRDbGO #marketing


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What is my title? - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 04:10AM
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Is it safe to assume that journalists are basing their articles on the same high volume keyword topics as marketers? - learn more here: https://t.co/j2cExRlAie #marketing


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Wednesday, 30 January 2019

Thank you r/marketing!!! - learn more here: https://t.co/j2cExRDbGO #marketing


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January 31, 2019 at 12:40AM
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Does anyone know where to find the retail price, wholesaler price, and manufacturer price for Coca-Cola? - learn more here: https://t.co/j2cExRDbGO #marketing


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Get free Payoneer MasterCard - learn more here: https://t.co/j2cExRDbGO #marketing


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What are your thoughts on the Bell Let's Talk campaign? - learn more here: https://t.co/j2cExRDbGO #marketing


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Mom opened a restaurant. She's nuts, but I want to help. How am I supposed to market it? - learn more here: https://t.co/j2cExRDbGO #marketing


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Help me name my table company? - learn more here: https://t.co/j2cExRDbGO #marketing


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Platform for scheduling LinkedIn posts w/o errors - learn more here: https://t.co/j2cExRDbGO #marketing


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What do I need to do in order to be able to click on linkedin profiles? - learn more here: https://t.co/j2cExRDbGO #marketing


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Colleges spam student email addresses - learn more here: https://t.co/j2cExRDbGO #marketing


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Best email platform for tracking system - learn more here: https://t.co/j2cExRDbGO #marketing


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Multiple payment methods on Facebook Ad Accounts? - learn more here: https://t.co/j2cExRDbGO #marketing


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A state is converting a lot better than others for one campaign. I’m going to create a campaign that targets them specifically, do I exclude that location from the original campaign? - learn more here: https://t.co/j2cExRDbGO #marketing


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Is there room for success in real estate marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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4 Perks Of Combining Digital And Traditional Marketing https://t.co/70DT8hJqv7


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4 Perks Of Combining Digital And Traditional Marketing

The pendulum of marketing is swinging constantly between the digital and the traditional approach. Currently, it has reached a digital peak. Why? Digital marketing is simple to use, offers more opportunities and is much more flexible. Just in America, 46% of people first check their phone before leaving the bed in the morning.

But after each a peak, there will be a swing in another direction. Towards traditional marketing, in this case.

Instead of just reacting and chasing the pendulum wildly, never quite reaching it, plan ahead by trying to combine both methods. Hybrids have their place in many areas of life, and in the marketing world, they can be a profitable tactic.  

By using both methods and mixing them in the right proportions, you can create depth for your brand and reach customers on both sides of the fence, offline and online included. Here are just some of the perks that come from using such an integrated approach:

Cutting loses

Investing in a single marketing campaign that goes only in one direction is like putting all your eggs in one basket. One small misstep and the fall breaks everything. Pepsi made that mistake. Instead of combining both marketing paths, Pepsi decided to get rid of all traditional elements from their marketing campaign and put all efforts entirely on social media engagement, while trying to better position itself against its biggest competitor, Coca-Cola.

After almost 23 years of running TV ads especially during the Super Bowl, Pepsi suddenly decided to move the entire budget into social media. In the end, Pepsi had a peak of 15,000 mentions on Twitter on the release date of Pepsi Perfect (its rival Coca-Cola had the same reach for an entire month without any significant marketing campaign), all the while a large proportion of their audience was no longer targeted and left for others to take.

Instead, try to invest in different marketing strategies so if one fails, others can cover for it. Follow and measure each strategy for a few months, stick with those which do bring increased ROI and cut back on those that had a small impact.

Bigger customer reach

Having as many customers as possible is the key to success in the business world. Marketing world, on the other hand, is all about converting leads into customers. Companies depend on quality marketing, otherwise, they won’t reach their targeted audience.

However, when your targeted audience has members that are both online and offline, it isn’t smart to focus only on traditional or digital marketing channels. Instead, you should combine them. For example, you can hand out promotional products, such as notepads, pencils, bookmarks or office materials to both long-term offline local customers and online customers that only recently learned about the brand. This way, a business can reward some long-term customers while also inciting those who only recently got engaged, all under a single promotion.

40% of the world population has access to the internet, and that number is increasing each minute. However, some people don’t spend as much time online as everyone. These consumers are called offline customers, even though they still use the internet and can be on social media, albeit rarely. This is where this combination of marketing can be set, with using traditional marketing to gently remind those offline customers about what is happening online.

Use TV ads, magazine and newspaper ads so that even those offline consumers can receive the message on time, instead of waiting for them to go online.

Synergy

Combining both methods is synergetic, which means that, when they are working together, these methods show a greater effect than the total impact achieved when they are applied separately.

For instance, stores that only use traditional marketing for sales promotion and discounts will have difficulty engaging customers that prefer online shopping. But those online shoppers will have to visit a retail store sometimes to try out clothes or taste new food in a restaurant and they will still expect personalized content and quality service.

Thus, a retail store can use digital marketing methods to gather information and create the best customer experience for online shopping while customizing their store and merchandise for more personal experience.

You can also draw online traffic to your physical location by including a mobile barcode on your site which visitors can use when they purchase in-store or by using geo-targeted ads to increase awareness of your physical location.

Better customer loyalty

Nowadays, with the advent of millennials in the marketing world, customer loyalty is crucial for every company and a satisfied customer equals a higher retention rate. Combining both marketing methods, a business can remain in touch with all of their consumers and use different ways to keep each and every one of them engaged.

Offline customers will enjoy the fact that the brand isn’t ignoring them and is still committed to them, while online customers will like to hear about their favorite brand even when they aren’t online.

This is how a brand creates and nurtures a relationship with their entire audience, whether they are online or offline.

 

Even though your first impression might be to use just one way, digital or traditional, remember that best results often come by thinking outside the box and using every mean available to achieve your goal.

The post 4 Perks Of Combining Digital And Traditional Marketing appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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4 Ways to Overcome Facebook Ad Fatigue and Attract More Conversions

You scroll and scroll through your Facebook feed, and you see dozens of ads along the way. It’s not that you don’t like ads. Facebook ads, in particular, are great at targeting your interests. It seems like the moment you think of getting something new, Facebook is suggesting it… right there in the feed.

Some people are so overwhelmed by Facebook’s ability to target their interests that they believe the platform is spying on their conversations.

It was impressive at first, but the users are getting tired of ads. When they get overly similar ads, in particular, they feel like they are being pushed to buy something they don’t want. That’s one of the reasons why the effectiveness of your Facebook ads is decreasing over time. People are getting tired of your message, so they start ignoring it.

 

What’s Facebook Ad Fatigue, Exactly?

Facebook’s algorithm aims to serve fresh ads to its users. Of course a user will see an ad from the same publisher multiple times. But when they become less responsive to that ad, they’ve reached the level of ad fatigue. From that point on, you’re starting to see a reduced ROAS (return on ad spend).

No matter how brilliant your campaign is, it will eventually reach that point. That’s why you mustn’t treat Facebook ads as a campaign you set and forget. You continuously work on it, so it will keep surprising you with its effectiveness.

 

4 Ways to Ensure Facebook Marketing Success by Combating Ad Fatigue

 

  1. Refresh the Target

Facebook ads are very flexible, so you can change pretty much every aspect you’ve set up. Of course you’ve already identified your target audience, but that doesn’t mean you shouldn’t rethink that strategy.

  • Go to the ad set level of the campaign and click Duplicate.
  • Now, adjust the preferences regarding the audience you target.
  • Use this opportunity to test new audience, with interests similar to the ones you already targeted. This will expand the outreach of your ad, taking it to an audience that’s not tired of it yet.

Now, the question is: why would you use the same ad instead of making a new one to target a new audience? Cathy Horvat, part of the marketing team at Assignment Holic, gives us the answer: “It’s all about social proof. With the refresh method, you keep the shares, comments, and likes from the old ad.”

  1. Refresh the Offer

From time to time, it’s important for you to change the offer you present to your target audience. You can include another discount code or feature different products in the ad.

It doesn’t matter what stage you reached in the advertising sales funnel; you can always refresh the offer. Here’s how that’s done:

  • Navigate to the ad level of the campaign.
  • Choose the ad you want to refresh and click Duplicate.
  • In the Duplicate window, you’ll be able to set up the offer change.
  1. Refresh the Objectives

If you’re trying to reach out to a new category of your target audience, you’ll need to change the objective for your Facebook ad campaign.

  • Go to the campaign level of the ad campaign you want to freshen up.
  • Just like you’d do for refreshing the offer, click Duplicate.
  • If you want to change the objective only one time, make one copy of the ad.
  • You’ll get a menu where you can edit the objective. If, for example, you were focused on store visits, maybe it’s about time for you to set up the objective to Conversions.

But don’t take that recommendation literally. You’ll plan the objectives for your campaign in a way that corresponds to your marketing plan. If you need help with that part, you might need to rely on a marketing expert. If you don’t have one in your team, you can easily hire someone from Paper Writing Pro.

  1. Refresh the Copy

When you want to refresh the Facebook ad with the intention to combat fatigue, the previous three aspects are the first ones you think of. Those are technicalities. But what about the creative side of the ad? It needs an update, too.

So let’s say you already hired writers from DoMyWriting to create an ad copy, and it worked for some time. When you’re ready to change this element, you can request another writer from the same service, so you’ll spice things up. But you may also try another writing service, such as XpertWriters.com. You’ll be surprised to see how a new writer approaches your ad from a whole other angle. They will give new life to your campaign.

So this is how you refresh the copy of your ad:

  • Again, you’ll need to create a duplicate of the ad you want to update.
  • You can switch the format from an image to a video if you want to go that way. You can also opt for a carousel ad, which will feature multiple products.
  • The content is important, so include a more creative call to action.

 

Keep Working on Your Facebook Ads; That’s the Only Way to Long-Term Success

Ad fatigue is something you can’t avoid if you keep placing the same ad over and over again. People will get tired of seeing it, so the performance of your campaign will go down. But you don’t necessarily need to create new ads. You can keep the social proof from the old ones if you update them.

The good news is that Facebook makes everything easy. So why not use the opportunities you get?

 

Author’s Bio: Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and scrolls through social media. You can meet him on Twitter and Facebook.

The post 4 Ways to Overcome Facebook Ad Fatigue and Attract More Conversions appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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