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Conversion rate optimization (CRO) is probably one of today’s marketers’ most significant challenges and hustle. The general rule says that the better your conversion rate is, the better your profits will get. But is it so?
Is the excessive and obsessive optimization of your conversion rates necessary? Important? Many would say yes, and only a few would say no. The answer is neither yes or no. The correct answer comes once a right question has been asked, so let me ask again.
Is it important to apply the best optimization strategies for your website and sales performance to grow? The answer is yes, without a doubt. The only problem is that useful information is tough to find. The wrong information is being spread at incredible speeds, pointing the naïve marketers toward dead ends. It’s no wonder so many people just quit and look for something else to do.
I digress.
In 2018, you’re experiencing the peak of the information age. Do you want to find something? You’re two clicks away. The problem is that what you find might not always be helpful. There are many myths concerning CRO in 2018, and many are them are teaching and showing the wrong path.
In today’s post, we’re debunking 10 of the most dangerous conversion rate optimization myths that are present in 2018. Pay attention and never fall prey to these misinformative “facts”, “tactics”, or “strategies”, as many people call them.
You might think that you’re website’s design is not suited anymore, that your logo could be better, and that most of your blog posts’ headline should be rewritten to be made more effective. Sure, these might be the problems, but how would you feel knowing that the few changes you want to make are the ones which are going to drag your business down?
CRO is riskier than you thought. While optimization is essential, every webmaster must first assess and understand what needs to be improved. It’s not guessing – it’s work, analytics, brainstorming, and risking. The bottom line is, your website could have 1000 problems, and you may change the elements that do not represent a problem and therefore do worse than good.
You have a lot of tools at your disposals, a lot of marketing forums, and a lot of tutorials everywhere you look. You might be tempted to think that these smart and affordable digital tools might be the big solution to your CRO adventures.
Well, stop for a moment and think. You can analyze, measure, and figure out the behavior and presence of your website visitors. You can directly interact with them through screens too. However, what you can’t do is get genuine, improvised, answers.
To know where you should be heading, surveying your customers is the first thing you should think of. Depending on your audience segmentation, develop personalized surveys for each small group and start seeking real insights. The answers you’ll get will be ten times more useful than if you would have brainstormed ideas or assessed analytic tools.
Gut and instinct, two critical aspects that make up our personalities. They’re great to count on in different situations in life. When it comes to conversion rate optimization, your gut and instinct are just the initial triggers that will unlock new ideas and potential outcomes.
However, when you work on your CRO, you need to be thoughtful, patient, and smart. Before making a significant change, you need to assess all your predictions carefully. For example, if you sell a subscription service and you offer four subscription options, you might believe that your poor conversion rates are a result of “too many choices” for the user.
Well, just believing is not enough. You need proof, you need to test, and you need to test again. Use both your gut and instincts and combine them with the truth, which comes in the forms of statistics and results.
You think that copying someone’s design, rewriting his content, and developing a similar e-mail funnel will make you as successful as they are?
CRO is not about mimicking other people’s work. Doing so will only create a big mess, as the target audiences might be different, the branding, and probably even the big picture strategy. Every time you think of copying someone’s CRO, stop, it won’t work. Find your own and optimize it as you go!
Another annoying myth here. CRO is about delivering a fantastic design, with beautiful pages, and great interaction. Well, CRO is that and 1000 more things.
For example, you’re improving your conversion rates when you change a few words in one of your social media posts’ description, you’re optimizing conversion when you decide to add a new color to a button, and you’re optimizing for conversion when you add or modify an email from your autoresponder. CRO is a collection of small actions that all lead to the same purpose: improvement.
CRO is the successful persuasion of site visitors. Wrong. Your goal is not to persuade them to buy, but rather to make them understand that what you’re offering is truly good for them.
Here’s what Mike Johnson, the lead sales manager at BestEssays, suggests:
“When you get obsessed with CRO, you become a “small god” that expects everyone to follow his system and rules. You want people to click, buy, comment, and if they don’t, it means your persuasion is not good enough. Well, quit thinking about this nonsense and start discovering new ways to improve the benefits of your win-win situation, which often means the successful exchange between value and money.”
More budget doesn’t mean more conversions. You’d be tempted to think so because you might see all these giant online companies spending hundreds and thousands of dollars on their SEO management efforts, conversion optimization strategies and implementations, and much more.
Money helps because it opens up new paths and creates new possibilities for you. However, if you lack a big budget, do not worry. Converting people to your list or making sales is not really about how much money you have. It’s about how well you understand your customers, business, and competition at the same time.
Some webmasters live with a false belief, a belief that limits and often destroys their odds of real success. After optimizing their funnels, many marketers and webmasters seek immediate confirmation or results. If the prospect does not convert in the first place, the mission is a failure, and everything was in vain.
If you expect to be successful in this field, you can’t think like that, ever. Patience, action, and persistence are vital essentials. Your prospect doesn’t even need to convert at first sight. Do your marketing well, retarget him, bring him back, and be successful the 2nd or the 3rd time he gets back.
CRO is not a strategy, method, formula, or recipe. It is not something you follow through to generate precise outcomes. No, you never know where your CRO efforts will lead your business performance. Some of your optimization decisions might pay off exceptionally well, while others will sabotage your sales. Don’t believe in fairy tales and magic pills. Believe in your skills, motivation, and persistence.
CRO as a one-time-solution? No way. Conversion rate optimization is an entire journey. You start it the moment you decide to analyze your website and pay attention to the analytics metrics.
Well, testing, measuring, hypothesizing, theorizing, and retesting again are the core actions of CRO. You can’t try once, twice, and then quit. Proper conversion rate optimization takes time, patience, and a lot and a lot of practice.
Conclusion
Never fall prey to these destructive myths that happen to be circulating everywhere on the web. Every time you consume information put it through your highly selective filter and don’t take anything for granted. Always assess different opinions – study, don’t follow!
Author bio:
Warren is a digital marketing expert and blogger at BestEssays. He loves long hiking trips and playing his guitar. Follow him on Facebook and Twitter.
The post Conversion Rate Optimization in 2018: 10 Poisonous Myths appeared first on Facebook Advertising Agency | Facebook Marketing Company.
Conversion Rate Optimization in 2018: 10 Poisonous Myths https://t.co/pJluiMmWrj
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When you hear the word “leader”, what are the first thoughts that pop in your mind? You’re likely to picture a responsible individual that is skilled and knowledgeable in various important business areas. You’re likely to see a person who stands out from the crowd, doing it better than the rest. Most importantly, you’re likely to see an individual who is capable of inspiring, leading, and nurturing the employees who require such things.
Can leadership be developed by anyone? Obviously, yes. “Born leadership” is a myth and a cliché. Every single leader who made it big has worked hard behind the scenes, sweating and failing consistently until they’ve become masters.
Can you develop leadership skills? Of course. Regardless of your professional occupation and interests, you can start improving yourself as a professional, develop the right skills, and focus on objectives that’ll turn you into a better leader.
In today’s post, I’m sharing several tips and tricks on how to improve your leadership skills and take your business or career to the next level. Pay attention and make sure you take real action!
When I ask you to listen, are you actually listening? To truly listen means to eliminate every possible internal chatter, maintaining a state of internal silence while fully focusing on the person who is talking. You can listen to somebody’s words, body language, and tone of voice. When you give your full attention to your interlocutor, then it means you are listening.
From now on, every time you talk to someone, mother, father, employee, husband, try to really listen. This way, you can truly understand the messages that people try to communicate, and you’ll be able to think of the best solutions to their needs and problems.
A self-aware individual will always understand how to work with himself and his team. Self-awareness is the quality of acknowledging the delicate aspects of your personality, behavior, and mindset.
For example, some people aren’t aware that they’re talking too loudly, so they lack self-awareness. Other individuals, when asked the question “What are you good at?” often find difficulties in answering. To be a great leader, you need to build awareness – awareness of yourself and of others.
When you’re self-aware of your strengths and weaknesses, you’ll be able to manipulate them according to your own will, using a strategy that will help at putting your traits into implementation while avoiding the weaknesses.
One of the key traits that separate average employers from true leaders is the ability to motivate and inspire people and coworkers. There are many situations that need your urgent attention, such as when your team becomes demotivated and loses faith in a project or objective. It’s your job to step in, make some light, offer good solutions, and lead the way to implementation.
Having one-on-one discussions is also a great strategy for building a better employee engagement or a better rapport with your team members. When you give your full attention to a co-worker or employee, you make him feel special, appreciated, and valued.
Mark Fax, CEO at a new UK accounting help online company, shows a great insight:
“When the leader comes to you and speaks to you kindly, offering useful feedback and precious advice, you tend to start liking him. When you like the one in charge, you never want to disappoint him, so you’ll do your best to keep your performance as high as possible. If you want to be an effective leader, that’s exactly how your coworkers or employees should perceive you.”
A resourceful leader needs to know how to effectively manage his resources. That means he should master the art of delegation, which basically represents the fine art of using whatever you have at your disposal to breakthrough a challenge, solve a problem, or make progress on your goals.
To delegate means to assign tasks that aren’t suited for you because they’re either time-consuming, tedious, too simple, or they can be done quicker and better by other team members.
As a leader, you should always identify which tasks suit which employees or team members best. Having a good understanding of your team members’ mindset, desires, and behavior will allow you to make them happy while providing enough growth opportunities to the entire team.
When we study something, we pick up the knowledge that other people left for us and we put it in our unique filter. We process this information differently than everyone else, and we can add new spins to whatever ideas and notions we trust to help us improve.
Most students are used to follow instead of studying what other people say. You should do the opposite. Studying means taking that information, processing it, and “storing it” somewhere safe where you can grab it later. It doesn’t mean believing it, because that’s what following means.
Study successful leaders and pay attention to their words, actions, and ideologies. You can find plenty of biographies and autobiographies that’ll give you just enough clues to become a better leader. Keep analyzing, learning, and applying everything you can and never stop the growth process. You can always become a better leader, you can always make better decisions, and you can always lead as nobody else did!
Leadership skills, just like any other skills will require consistent practice. That, of course, if you want to be a great leader instead of an average one. Every successful person regardless of his niche and occupation has understood the value of feedback. For them, failure is feedback, and feedback is gold.
When you fail, it means that you have taken the wrong actions, chosen the wrong strategy, or made the wrong decisions. Some people get knocked down by their failures while others thrive off them. Every time you receive a feedback from someone (directly or indirectly) don’t take it personally. Asses it objectively and find ways to do better next time.
Most individuals become employees because they lack the initiative to do something on their own, to start a movement, a business, or something on their own without having anyone to tell them what to do next.
As a leader, you’ll often need to take initiative and bring the first solutions, make the first moves, or show how it’s done.
Therefore, you should practice the act of taking initiative on a daily basis, even when you’re not at work. Be the first to help, be the first who wakes up and prepares the breakfast, be the one who works the most, and give your 100% in every initiative you decide to take.
Reading relevant books and taking careful notes is an important habit that you should immediately adopt. Books help you see the world differently, they bring knowledge, skills, tips, tricks, ideas…basically, everything that a great leader would need.
I’d suggest you pick up books on leadership, business, sales, marketing, psychology, emotional intelligence, project management, and basically any other broader topic that will make you a better leader.
Take notes and capture all the important ideas from each of your reads. Sometimes, a book can contain only a few sentences that are truly useful to you, and still, these sentences will count a lot in various future experiences.
Most importantly, don’t just read and note down. Revise your notes constantly and put everything into implementation step-by-step. Don’t overwhelm yourself by picking 10 habits at once. Take one or two, master them, and then move on to next. It works the same with the development of skills.
You can’t pretend to be a good leader if you’re not. Nobody likes a preacher, so be prepared to prove your expertise whenever required. If you ask your team to stay committed and disciplined, you better do the same.
As a leader, you are responsible for every possible aspect of your team or business. Therefore, the people who work for you or the people who are in your command will never care about the organization’s purpose more than you do. Obviously, if you take initiative and show your teammates how to think, behave, and act, both your collective performance and personal growth will totally skyrocket.
Not everyone can be a great leader, that’s for sure. Nowadays, only a select few individuals are able to genuinely control their thoughts, emotions, and actions. Attaining most of the presented skills takes a lot of dedication, perseverance, and hard work.
Objectively assess your current skills and traits, look for flaws, and continue studying yourself. At the same time, strategize your way to personal improvement and put our tips into implementation. Be consistent and keep your standards high. Give your best every day and you will become a powerful leader!
The post How Can Leadership Be Developed? 9 Perfect Ways appeared first on Facebook Advertising Agency | Facebook Marketing Company.
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The power of Facebook is indisputable. It can make or break your business within a day. If you have recognized the potential of Facebook advertising you are definitely on the right path.
The next important step is to tactfully distribute the content so that it has the effect you desire. The dynamic nature of marketing is demanding continuous improvements and that is why these tips can help you to upgrade your content distribution.
In the business world, there is a simple rule – you have to know where you’re going in order to get there. The same applies to marketing.
Before you put everything you have out there, make sure that you know what do you want to achieve with the Facebook ads. The idea of a final goal will help you to shape the content in the right manner.
The content you will use in the Facebooks ads will be seen by numerous people. That is why it needs to portray the right idea of what you have to offer in order to intrigue people enough to want to know more.
The questions you want to ask yourself are:
The answers to these questions will help you to shape the content which will bring you the results. In addition, you can inquire about current advertising trends and use what you learn in Facebook advertising.
After you have set the goal in your mind, it is time to get your creative juices flowing. The crucial part is to make sure that the content you’ll be distributing is relevant to the target audience.
It is important that you don’t bore the audience with irrelevant details. Facebook ads should be concise and straight to the point.
Your content should answer a common question and/or solve a potential problem of the customer. It should also be impeccably written. Just to make sure that you are distributing quality content, you can search for top writers reviews.
Besides making it informative, it is of crucial importance that the content is also entertaining. Even the Facebook’s vice president of product management emphasizes that a feed’s intent is to inform and entertain.
Just by adding some fun quotes, images, short clips, or GIFs, you will add that something extra to your advertising and make your content more appealing.
You have set your goal, you have created an informative and entertaining content, and now you’re probably asking yourself what’s next?
It’s not enough just to get your content out there and cross your arms. That’s the point where you should roll up your sleeves.
When you start publishing your content regularly you will start to see what has the effect and what doesn’t. Pay close attention to whether the audience is taking notice of your written content, videos, images, live content, etc.
The parts you can analyze are:
Every data will give you direction in which you should go next.
If you have concluded that a certain type of content has a bad response, don’t stop publishing it, modify it. For example, if you think that your videos are not being noticed enough, try to make them shorter or work on a better title that will bring more interest.
With every conclusion you make by analyzing the results, you are one step closer to conducting a successful Facebook advertising and bringing more profit to your business.
Considering that Facebook is providing one of the best advertising opportunities, you shouldn’t miss out on that. Just by following the above-mentioned guidelines you can step up your advertising game and show to the world how genuine and authentic you can be.
Don’t be afraid to step out of your comfort zone and experiment with different content. Remember that just by making a few smart moves, the power of Facebook can reshape your business.
The post How to Use Facebook Ads to Distribute Your Content appeared first on Facebook Advertising Agency | Facebook Marketing Company.
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Holiday season for people means more shopping; for marketers, it translates to increased sales with Facebook ads.
But during this season, when every marketer is trying hard to woo the customers to buy from them, what helps some brands stand out?
A marketing strategy specifically tailored to celebrate the festive spirit of holidays.
And this marketing strategy yields amazing results with video ads.
Youtube videos influence 64% of the consumers to make purchases. That’s a whopping percentage of people.
Whether you are already using video ads to entice customers or planning to create them for the holiday season, we are here to help you out with some easy tips.
Here is a quick guide to making great video ads for holidays:
When creating holiday video ads, ask yourself this question: “is the video content in alignment with the festive spirit?”
Use holiday imagery
The essence of video marketing lies in the visuals you present to your audience.
With the help of relevant holiday imagery, you can help your audience relive old memories and fill them up with the joy of the upcoming days.
Incorporate seasonal music
Every holiday season comes with a particular music theme. Use this theme to put your audience in the holiday mood.
Like using a gothic voice-over in your video ad for Halloween or including jingles when Christmas is around the corner. This can put your audience in the holiday mood instantly.
Holidays, for most people, are a time to bond with their closed ones. The festive spirit is about getting back in touch with your roots. And going back to your roots brings a lot of emotions.
So if you are able to strike your audience’s emotional chords, you can win their hearts and become a part of their journey.
This is how WestJet connected with some of its users through real-time giving.
Holidays are a time of gifting. People look out for products that they can give to their close ones.
The “sales” strategy that worked throughout the year may fail at this time because being overly commercial kills the festival vibe. So it’s no longer about showing the pros and cons of your product or proving that you are the winner in the competition. It is about creating something that people will cherish.
Your video holiday ads shouldn’t be about “selling your product” but about convincing your audience why your product will add to the love you give to your people.
When creating video ads, you can set a customized thumbnail for your video and upload it. Make sure that your thumbnail is attention-grabbing.
Making your video thumbnail “click-worthy” is essential to attract visitors. Additionally, since we are talking about making videos ads for holidays, it is good to have a thumbnail centered around the subject.
Through humor, you can stand out from the holiday noise that your audience is surrounded with. The recipe is simple. Delight your customers with a light, joyous ad.
In this video ad, Harvey Nichols uses the “same dress disaster” concept humorously and goes on to explain how you can avoid it by buying their products.
See how the laser-eyed Chihuahua gets involved in the same dress fight.
We all love the nostalgia of stories we grew up with. Whether it is Ebenezer Scrooge from A Christmas Carol or Kevin from Home Alone, these stories touch our hearts.
Using these familiar tales for sending a holiday message can really help you in connecting with your audience and make them remember you because you have given a familiar face and voice to your ad campaign. Next time they think of that story, they will think of you.
Call them to take action
Now that you have created a great video ad, get your viewers to take action by providing them with a call to action button. A well placed CTA will ease the navigation for your user.
Again, make sure that the CTA text is also holiday-centric.
Conclusion
With engaging video ads, you can put the fun back into the holiday season and make your audience merrier.
So use them to do some great storytelling and leave a lasting imprint on the minds of people.
The post Quick Guide to Making Great Video Ads For Holidays appeared first on Facebook Advertising Agency | Facebook Marketing Company.
