When you're calculating ROMI (Return on marketing investment) for 2017 (Jan-Dec), do you include sales of a customer up to the end of the year? Some of my customers converted to more sales after Dec 2017. Unsure how to calculate 2017 ROMI because sales attributed to 2017 mar…

When you're calculating ROMI (Return on marketing investment) for 2017 (Jan-Dec), do you include sales of a customer up to the end of the year? Some of my customers converted to more sales after Dec 2017. Unsure how to calculate 2017 ROMI because sales attributed to 2017 mar…

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February 19, 2018 at 11:34AM
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