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Monday, 28 August 2017

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How To Market Infographics

Infographics became a huge hit just a few years ago. They provided a condensed overview of a brand’s key elements in the way that was easy to read and quick to understand.

Trends in the marketing world are picked up fast, and it wasn’t long before infographics began flooding the markets.

Many infographics you see today and generic click baits to lure traffic to a website. However, if you want to truly convert your visitor to your products and services, you have to stick to high-quality content.

High-quality infographics are liked and shared three times more often than any other content type. If your goal is to provide value to your audience rather than some simple image to click on, you’ll see that infographics can still be an extremely effective marketing tool.

To effectively market your infographic you’ll need to know the right topic, the core content, the perfect design, the best way to promote it.

 

Content Infographic

Content Infographic

Sample Infographic. See the full version here.

 

CHOOSE THE RIGHT TOPIC

 Deciding to create an infographic requires the right topic to focus on.

As you consider your topic, here are a few other points to keep in mind:

1) STYLE

There are different infographic styles available.

Instructional infographics are great for breaking down a topic into its steps.

Timeline infographics are perfect for displaying the evolution of products, technologies, business histories, and more.

Comparison infographics examine two concepts and explain the differences between them (example, managers vs. leaders, U.S.A. vs. China).

If you need inspiration for your infographic design, check out the infographic database to get ideas for any niche.

Visualizing Google Data

Visualizing Google Data

2) TRENDING TOPICS

If you’re looking for industry specific topics for your infographic, check out what’s trending on places like Reddit, Digg, and Buzzsumo.

Another tool that will help you check what’s trending is Google Trends which can show you the most popular search queries occurring right now.

3) REUSE OLD CONTENT

If you’re still stuck on what topic to focus your infographic on, consider reusing old content. Select your top piece of content and condense it down into an infographic.

Are you familiar with evergreen content?

 This is the stuff that stays fresh on your website for years to come. Consider creating an infographic to go along with those core pieces that will remain timeless to your audience.

4) DISCLAIMER

Never create an infographic to promote your brand. That’s not what they’re meant for. An infographic is designed to provide a valuable piece of information for an audience. Focus on the audience and expect to give more than you receive.

Google Public Data Trends

Google Public Data Trends

DO YOUR RESEARCH

 You can’t just create an infographic from scratch and put false statistics in it. Do your research to create an accurate, factual display of content.

1) FACTS & STATISTICS

What can information about your business you portray into bite sized numbers?

You can talk about how your customers increase conversions, engagements or social following just by using your product. However, you must have the numbers to back it.

Perhaps you have a small budget toward your infographic design. You can get a research report made regarding the topic you have selected. From this, you can gain valuable insight which can then serve as the foundation of your infographic.

If you’re looking to take the free route, try these resources to obtain the statistics and facts you need: Google Scholar, Census.gov, Geoba.se, Education Stats, Health Stats, and Google Public Data.

On a final note, to boost your expertise on the subject be sure to use only references from credible sources. While Wikipedia has become a reliable source of information, getting your data from peer-reviewed journals will always be superior.

2) QUOTES

Aside from statistics, another angle you can take includes adding inspirational or motivational quotes to your infographic.

Find experts in your industry and select the best quotes that suits the topic of your infographic. Adding a quote enhances the social proof adding credibility and trust.

WRITE THE INFOGRAPHIC

 You’ve been given a lot of tools for design ideas and research strategies, however now it’s time to put it all together.

Create a powerful narrative that reaches out to your audience and delivers the contents in an attractive and curious way.

1) THINK VISUALLY

Try to think visually. You are trying to convey as much information as possible in a visually appealing way. An infographic is meant to provide visual elements that can be understood the moment the eye makes contact.

Show what you’re trying to say and minimize a number of words to the bare necessity.

2) MAKE IT CONNECTED

Aside from the visual appeal of your infographic, your headline is a powerful statement that promises what exactly is inside your infographic.

Are you trying to educate or entertain?

The focus is always to add value through knowledge or answering a trending question.

Keep flow in your infographic. The whole purpose of creating an infographic is to display a narrative or concept in a visually appealing way. Break up your infographic in the same way an article is broken up: use a quick summary at the start, follow with a few sub headings to segment the information you’re trying to deliver.

Database Infographic

Database Infographic

FINALLY, LET’S MARKET YOUR INFOGRAPHIC

 When you have finally put together your infographic, it has the high-quality design; the information is memorable, the headline is catchy, you’re ready to start promoting.

When you put your infographic up on your website, promote features to share it. Add social media icons underneath with a noticeable call to action. If possible, include an HTML embed code beneath so visitors can add it to their website and provide a backlink to your website.

Another way to get your infographic out there and reaching new audiences is by uploading you’re it to infographic directories. Here you’ll find the top places to put your infographic and gain exposure to others who will add it to their websites or social media.

Next, create an email newsletter with a distinct call to action. You have collected many emails so remind your audience to like and share the infographic. Rest assured, if you created a quality infographic, your audience would do the work for you.

Before this ends, let’s emphasize one more time that an infographic is meant to provide value to other people. Focus on that and your infographic will be marketed successfully.

The post How To Market Infographics appeared first on Facebook Advertising Agency | Facebook Marketing Company.



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August 24, 2017 at 03:48PM
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This is exactly how you land your first marketing job with no experience! - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 02:23PM
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Can someone teach me about Putting Facebook Pixel in Shopify? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 01:53PM
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Has anyone done any advertising with social media Influencers? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 12:38PM
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How many likes/engagement should a Facebook page get (social proof) to where it would not affect Facebook ads performance that belong to th…


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August 24, 2017 at 11:18AM
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Book recommendations for cognitive biases that aid in marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 11:18AM
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Facebook Ads - Is it normal that the actual number of people reached WAY lower than the estimated one? - learn more here: …


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August 24, 2017 at 10:38AM
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Building strategic pricing in retail with machine learning - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 09:08AM
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How and where to make Sweepstakes? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 07:18AM
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Facebook ads- auto bidding or manual bid? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 06:43AM
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How many here are worried about spam subscribers in their list? One of our clients found that 80% of their list was spam contacts. - learn …


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August 24, 2017 at 06:43AM
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Marketing an online store - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 04:13AM
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ELI5 "digital demand generation" strategy please? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 24, 2017 at 04:13AM
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Wednesday, 23 August 2017

What is your experience on Recommender systems? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 10:48PM
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Computer Science, or a Marketing Degree? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 09:18PM
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Market research? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 09:18PM
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Anyone of you guys have any advice or suggestions as to how to start an online coaching / personal training business ? - learn more here: …


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August 23, 2017 at 06:18PM
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Taylor Swift marketing discussion- Factory Restarting social media accounts? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 06:18PM
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Can we have a separate thread for the "I'm going to graduate soon" questions? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 05:23PM
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Any good resources for creating pledges online? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 05:23PM
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I spent $50 on Twitter Ads so You Don't Have to - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 03:48PM
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What's the best way to monetize traffic in my situation? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 03:13PM
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Recommended Certifications? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 12:38PM
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Awesome conference for just a dollar! Robert Kiyosaki, Anik Singal + ClickBank- Virtual Conferance - learn more here: …


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August 23, 2017 at 11:58AM
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Timing for release - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 11:58AM
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Leveraging a SEO-position into a strategic position - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 08:04AM
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SEO Tools for Google Ranking and Webtraffic - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 08:04AM
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35,000 customer list, looking to make the most of it with a LLA - learn more here: https://t.co/j2cExRlAie #marketing


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August 23, 2017 at 08:04AM
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The Secret to Business Growth (Hint: It’s Not Headcount) - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 07:18AM
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Faster way to include products from Shopify to Sendy? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 06:43AM
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Why is open rate so drastically low on latest email? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 06:43AM
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In general, as CTR increases, does CPC decrease? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 04:13AM
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Marketing searches - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 04:13AM
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Bachelors in sports management/career in marketing? - learn more here: https://t.co/j2cExRDbGO #marketing


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August 23, 2017 at 04:13AM
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You can register for a free 1:200 chance to win a trip to the biggest marketing event of Silicon Valley, airplane and hotel costs included …


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August 23, 2017 at 04:13AM
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Tuesday, 22 August 2017

Curious about others' email automation system for non-standard name formats - learn more here: https://t.co/j2cExRDbGO #marketing


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August 22, 2017 at 09:31PM
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Designing, Printing and Mailing Own Direct Mail (BULK) - learn more here: https://t.co/j2cExRDbGO #marketing


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August 22, 2017 at 09:06PM
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