Been out of school for several years but have no marketing experience. How can I get an entry-level marketing job? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Please help me with Digital Marketing Techniques - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Do marketing certificates add any resume value? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Trying to come up with App marketing Strategies - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Marketing help - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Tips on building Marketing Skills for a career move to a Marketing. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) January 1, 2018
Why do TV ads (seemingly) pay way more than YouTube ads? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
Recent grad, wanting advice on getting entry-level marketing position w/o direct marketing experience - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
Company branding; is this a bad idea? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
What are some creative ways to market a company that gives financial advice? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
2018 BMW X2 – The New Sporty SUV Crossover - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
What's the most interesting thing you've learned in your career? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
Selling custom email lists. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
What are the three most successful marketing strategies efforts at the agency or company you are with? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 31, 2017
What are some of the most 'inspiring' or 'interesting' Marketing books? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Facebook Ads Forum? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Buy/Rent email list - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
How would you market a firm offering management training courses? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Feeling inadequate as a Digital Marketer. Need advice. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Anyone see the new Facebook Promotion Guidelines for Giveaways? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
What resources should I seek for marketing basics? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Question about tv/internet ads. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Pusat Wallpaper Jakarta Dan Jasa Pasang Wallpaper - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Marketing claims - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 30, 2017
Advice needed about online school - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
How to start an Online Brand? Branding Principles and Examples - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Content and Link Building Services - Special Offer - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Non-Technical Person’s Guide To Build A ChatBot - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 29, 2017
Should I use Instapage/ Leadpages for my homepage? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
A Truly Underrated Content Marketing Model - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
More segmented Facebook audience seems to perform worse? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Embed Call-to-Actions into every page you share. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
How to Conduct "Influencer Outreach" That Gets Stunning Results. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
I'll take your article and convert it to video? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
I make salsa. I can't keep up with demand. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Misleading Menu Descriptions at Restaurant - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Help breaking into the industry - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
New Job doing SEM and SEO Websites. I have some questions. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
I'm a recent grad making a portfolio for my dream job as a Content Marketing Lead. What elements or experiences should I include in my portfolio? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Best way to market a new car/automotive directory? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 29, 2017
Any good services to help with lead scoring if we're using Mailchimp for emails and Instapage for landing pages? We also have SalesForce Enterprise. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Help with company name - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Yard Sign Advertising - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
If your goal is to generate leads on a website, what is the best video ad strategy on Facebook? How does Facebook charge for a video impression? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
How would you bill a new client for photography and get positioned for future business? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
New Message From Sliding Social - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
9 Things Every Ad Agency Client Hates and How to Avoid Them - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Which country is best to take MS in Digital Marketing? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
HELP! Facebook Ad accounts disabled, even tried to "find a friend" - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
To jump or not to jump, that is the question.. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Adobe Marketing Cloud tips/experience/opinions? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
I am marketing my app, and have sizable influencers on board. What keywords would you suggest for ASO? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
The Easiest Way to Create Content That Works - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Need advice and a few suggestions on where to study digital marketing - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
5 Elements for Successful Social Media Marketing - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
What would be the best way to market this app? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Trends for 2018: Purpose will morph back into positioning - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 28, 2017
Ad Creative Help - Local/Social Networking - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Mysterious Google Search Analytics Drop to Zero. I can't figure out which one caused the sudden decline. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Is it beneficial to use a quality guarantee seal on packaging? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Avoid Working With Main Street Hub - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Anyone knows a good Facebook Insights Spreadsheet Template? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Hey, marketer out there, 2018 is around the corner, what are your new year resolutions? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
New Microsoft analytics tool for Reddit social engagements. - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 27, 2017
If you're still not getting a 5% conversion rate on your sales page, here's how you can start to fix it. - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 27, 2017
FY18 Content and Marketing Plan Worksheet - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Finding a domain name when all "obvious" choices are taken? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Should I start my new Instagram Account in English or in Spanish? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
What is the best platform for social media influencer marketing? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Most valuable copywriting blog you can suggest? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
How is the marketing industry in terms of stability, salary, mobility etc - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 27, 2017
Facebook ads - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
5 Tips on Social Media Marketing - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
What is advice for anyone trying to market interchangeable/non-unique goods? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Is working at a Marketing firm good for sales experience? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 27, 2017
Marketing for Private Ambulance - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
As a recent marketing graduate, what position titles should I be searching for entry-level positions? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
Has anyone ever used marketing tools to get on a future employers radar? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
How You Can Get Noticed and Gain Traction on Instagram! - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
Looking for a resource/book to browse digital marketing campaigns. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
ASK CMOS: What do your high-level dashboards & metrics look like? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 26, 2017
What is your experience of collaborating with bloggers on ad campaigns? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Facebook Ads and 3rd World Countries? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Marketing for ICO - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
What is a REALLY GOOD ground game for brand awareness? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Weekly Job Openings - December 25, 2017 - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
The difference between marketing and sales? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Sharing My Tips On Instagram Influencer Marketing - You Can Share Yours Too - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
I have a app that helps people rent out their parking spaces and I have NO IDEA how to market or make it seem interesting. Any suggestions or examples? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Need advice on how to make store sales more consistant - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
A Step By Step Guide For Buying Website Traffic - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 25, 2017
Hey Marketing Agency Owners! How should I approach you? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 24, 2017
How do I contact the person in charge of advertising and marketing of a semi- large company? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 24, 2017
Which ad campaign surprised you the most this year? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 23, 2017
Marketing effectively with social media - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 23, 2017
5 ways anyone can make online money | 100 % working https://t.co/nd07TFOQxZ - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 23, 2017
Advice for someone new - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 23, 2017
When a client doesn't trust the data, what do you do? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
App Recommendations to create IG videos with graphics - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Dental marketing ideas as a specialist... - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Are social media photo props still popular? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Here’s what Instagram says businesses need to do to grow in 2018 - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Modern LOGO DESIGN for companies - Christmas discount - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Massive list of growth hacking tactics - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Marketing Battle: The warm up - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
2018 - Marketing? What’s next? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Anyone know a URL shortener that tracks UNIQUE clicks? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Do NOT use black hat SEO strategies. Here's what can happen. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Destroying the competition at trade shows for fun and profit - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Marketing management vs sales and selling management - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Why has there been a surge in facebook video ads that are just still text lasting several seconds? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
What should I know about marketing analytics and big data? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 22, 2017
Looking to switch my major to marketing... - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
An interesting article on Business Cards - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Have you had success with paid Yelp ads? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
How to monitor competitor's facebook ads? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Need Podcast Exposure Help! - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Looking to talk so someone about the Denver marketing area! - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
What are your most hated marketing buzzwords? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Facebook Algorithm Change: what we know so far... - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Looking for digital agencies, is anyone out there?? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Feedback: Real Estate Newsletter - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 21, 2017
Responsibility is the Best Policy - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Advice On Marketing A Rideshare - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Looking forward to 2018, how digital marketing will change? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
What is Inbound Marketing? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
[URGENT] Steve Chou's Create a Profitable Online Store. Is it trustable or scam? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Do you differentiate your marketing content between male and female? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Tips for getting a positive ROI using Facebook ads for a product that's < $15. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Is 95% confidence a good benchmark? - learn more here: https://t.co/j2cExRlAie #marketing
— Voy Media (@voymedia1) December 21, 2017
I'm looking for a few marketing companies to feature in a blog post. - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
What Kind of Photos are Appropriate to Post on Company Facebook Page? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 21, 2017
Is a website domain necessary to build a successful app? - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 20, 2017
I'd like to propose a little game... - learn more here: https://t.co/j2cExRDbGO #marketing
— Voy Media (@voymedia1) December 20, 2017
How To Sell Using Fear https://t.co/RULdxqiryH
— Voy Media (@voymedia1) December 20, 2017
Fear is powerful.
This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control.
Inspiring people to take action may sometimes require fear. The most common place where you will see fear used in public advertisements come from public health issues. You’re likely to have seen images made to convince people to wear a seatbelt or stop smoking.
Before addressing the ethics behind marketing with fear, let’s start by examining how fear can be used to motivate people to buy, donate, or simply comply.
There has been a significant amount of research trying to understand the underlying factors as to why fear motivates people to buy.
In regards to the fear in general, there are two major factors controlling how we experience fear:
People who feel they are likely (vulnerability) to be hurt (severity) will feel threatened. You may think that the response would be to take action that reduces that harm altogether.
However, there is another factor to consider which motivates people toward an action that avoids harm.
Now, you may want to pay attention here. This is the element that marketers are using to push an action toward a purchase, donation, or subscription.
The factor is called efficacy. Efficacy is a person’s perceived ability toward being able to act on the threat or not. If people feel they have no control, they will take no action.
How does this relate to marketing?
Let’s look at some examples.
If you intend to use fear to drive an action toward a specific purpose, you have to be able to convey to following:
As a marketer, your goal will be to find the fears that are already motivating actions. Your ability to capture a fear already in the world then removing the threat with a solution you provide is the effective marketing approach.
Fear in marketing can be used in places like home security. The threat of someone breaking in, stealing your precious belongings and potentially harming your family is a very frightening thought. Of course, the solution to this would be to install the security system you happen to be selling.
The threat affecting them is real, harm and trauma from a break in. How painful it will be is subjective. However, there is a clear solution to avoid this kind of pain.
Let’s look specifically at a large organization’s efforts that uses fear to gain donations for their cause.
This campaign, titled “Before it’s too late” uses an end of the world approach to motivate viewers toward taking a specific action, make a donation.
Take a look at their website, you can learn a lot from their marketing tactics: WWF website.
The marketers at WWF strive to prove that the problem is real and it affects us all. Their campaigns give a sense that what we are doing is destroying the planet and along the way we are destroying ourselves.
If you’re wondering how fear can be translated into your marketing efforts, let’s take a look at a real example of fear used in advertising.
Take a look at this advertisement.
Do you see how they entice fear?
Here they are using the fear of missing out. This is a popular approach for marketers to entice action. Using phrases like, “ends tomorrow,” “this week only,” and “last day,” creates that urgency to act.
Making sure your customers know that there is a limited time and that time is running out can tap into their instincts to buy now before it’s too late!
As you can see, fear is a great motivator to direct someone to a specific action. However, they shouldn’t be used excessive otherwise they’ll start to lose their effect and your credibility may be called to question.
Here’s a few ways to rewriting your marketing plans into a fear driven campaign:
Advertising
Instead of saying, “Advertising increases traffic to your store,” use, “If you’re not advertising you will have less traffic than your competitors and a significantly reduced revenue.”
Financial Strategy
Instead of saying, “We help you save more money on your taxes,” use, “Do you really want to pay more in taxes and limit your financial freedom?
Health Insurance Plan
Instead of saying, “it’s important to provide your prospective employees with an attractive package,” use, “Do you want to lose many great prospective employees because you don’t provide an attractive benefits package?”
These are just a few examples as to how you can write your marketing ideas into a fear based approach. The goal is to trigger the fear underlying the loss or damage of something valuable. Often, this can be in the form of reduced profits which is something everybody fears.
Finally, let’s examine the ethics of using fear to sell. This may not be the only approach to making a sale, but it certain proves to be effective.
Depending on the product and services you provide, fear may be the only way to market successfully. Take for example WWF and other charities tackling global issues. They are able to get the funding for their humanitarian efforts by examining the fundamental root of the things we fear. Such as, the fear of poverty, the fear of bad health, the fear of death.
Fear may not apply directly to your marketing efforts, however you can see that the language you use can trigger fear based feelings.
Doing so allows you to connect with real fears already existing in the world and providing a solution for it.
However, in order to be a responsible marketer, there is always a fine line between ethical and unethical use of fear in marketing. The point here, tap into fear that exists, never try to create new fears in the world.
The post How To Sell Using Fear appeared first on Facebook Advertising Agency | Facebook Marketing Company.
